enVu Chooses Ayuda Media Systems’ Splash™ and Juice™ Software Applications

The nation’s most innovative shopping mall media network selects Ayuda’s comprehensive media operations platform

By Daniel Fleischer, Las Vegas, NV

Mar 7, 2012

enVu, the leading out-of-home (OOH) interactive media company, today announced it selected Ayuda Media Systems to manage its inventory and media sales operations. Ayuda will provide its Splash™ and Juice™ software applications, which together offer a comprehensive, integrated solution that consolidates core media business functions—providing enVu the tools needed to efficiently manage its entire media sales and inventory operations from a single, unified platform. enVu’s latest OOH product that will utilize Ayuda’s software is enSpire.

Strategically located in the most heavily trafficked areas of 135 shopping malls in the United States, enVu’s enSpire network enhances consumer experience with gestural technology that allows consumers to interact with advertisements projected onto the floor. The immersive, gestural technology is programmed to respond when a consumer comes in contact with the platform, detecting shadows and creating interactions. enSpire heightens consumer recall through direct media interaction, captivating audiences unlike any other “touch” medium. Through responsive and real-time mobile device interaction, consumers can connect to social media networks via the enSpire platform. Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks in achieving the same level of efficiency in managing their entire operations from a single system.

Specifically, Ayuda’s Splash™ and Juice™ software applications will provide enVu with functions from pre-sales pipeline management, to billing, invoicing, and proof-of-play. Ayuda’s platform will seamlessly integrate with enSpire’s interactive technology and content management software ActiVia for Media, allowing for a single point of control in which sales staff can manage leads, check digital avails, and send media proposals.

“enSpire has revolutionized advertising in digital out-of-home (DOOH)—engaging consumers like never before and helping brands capture and increase market share. With its combination of gesture-based technology and floor projection capabilities, the enSpire platform is able to create a somatic moment for consumers—generating an emotional bookmark that they will remember,” states Benjamin Mathieu, enVu’s CEO. “Ayuda’s ability to integrate their Splash CMS with our gestural technology provides us with the key benefit of being able to manage our inventory on the same software that sales staff can check avails and manage their pipeline activity and proposals. There is great efficiency to be garnered from such a system, and we are excited about moving forward with Ayuda’s leading software solutions.” Andreas Soupliotis, Ayuda’s CEO, states: “We are so proud to be working with enVu, whom we believe provides a truly unique and immersive experience to the consumer. Innovation is, after all, what has led to Ayuda becoming the media operations platform of choice for some of the world’s most prominent OOH networks over the last decade. We have experienced enSpire’s appeal for ourselves in our local malls, and are delighted to be given the honor of providing a platform that will enable enVu to drive operational costs down as they continue to grow.”

ABOUT ENVU

enVu, a wholly-owned subsidiary of STRATACACHE, is an industry-leading media company based in New York City. Leveraging interactivity, mobile applications and social media networks in digital out-of-home (DOOH), enVu provides advertisers and brands with immersive experiences to target audiences, engage consumers and influence purchase decisions. With an existing viewership of 1.5 billion consumers per year, by 2013 enVu will reach five billion annual viewers in the top 20 designated market areas (DMAs). For more information about enVu, visit www.envu.com, follow us on Twitter @enSpireWithenVu, “Like” us on Facebook or connect with us on LinkedIn.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Gas Station TV Selects Ayuda Media Platform to Streamline and Enhance Continued Network Expansion

GSTV First Client to Go Live With Juice Sets Bar Higher

By Daniel Fleischer, Las Vegas, NV

Mar 6, 2012

Gas Station TV (GSTV), the largest national at-the-pump television network, has just selected Ayuda Media Systems’ comprehensive Platform to manage its media sales and operations workflow. The Ayuda Platform consists of four products for digital video advertising networks: Juice (sales tools for CRM, availability checking, and instant proposal generation), Splash (for scheduling, player and content management), Finance (for invoicing and leasing) and Impress (for retailer and partner collaboration). Of special interest is to note that the platform allows GSTV to empower clients with the ability to traffic and schedule ads directly to screens themselves, a key business advantage supporting it’s recently launched local sales division. GSTV, whose at-the-pump television network reaches almost 30 million monthly viewers in over 100 markets, has been searching for an integrated platform to efficiently run their entire network of screens at the pump, as well as automate core media business functions.

Selecting a proven platform like Ayuda’s was imperative to help manage station and viewer impression growth. GSTV’s growth is being fueled by its recently announced partnership with Wayne, a GE Energy Business. GSTV and Wayne launched inOvationTV this past September with a Wayne investment valued at more than $50 million. Wayne’s investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers. Ayuda’s Splash provides centralized management for media distribution to sites using various vendor players, including Scala, inOvationTV, and other players currently in operation or development by GSTV.

This player-agnostic scheduling capability enables GSTV to meet their expansion objectives from a centralized platform. Rather than creating different schedules and managing different CMS solutions, the primary user interface is now Splash – reducing traffic workload and potential human error. Similarly, in addition to the traffic and audience data provided by Nielsen, GSTV now will enhance its Proof of Play data for its various sub-networks by aggregating them into Splash, which provides a single point of access for reporting performance.

“We have evaluated countless products over the last several years to help us streamline our station operations and media management processes,” says David Leider, GSTV’s CEO. “Ayuda is the only vendor that has demonstrated a deep understanding of how to provide us with a holistic, integrated solution that will enable us to significantly streamline the way we run our business. The unique combination of CRM, billing, scheduling, content management and player software allows us to run our business end-to-end.” Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks achieve the same level of efficiency in managing their entire operations from a single system. Specifically, Ayuda’s platform will provide GSTV with functions from pre-sales pipeline management, to billing and invoicing, and enhanced proof of play.

ABOUT GSTV

Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to almost 30 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles, and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size and recall. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, on Facebook: Facebook.com/GasStationTV, and on YouTube: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.

 

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824

Ayuda Announces Juice: Sales Tools for Ad Networks

New Suite of Sales Applications for D/OOH Networks to be Unveiled at the Digital Signage Expo This Week

By Daniel Fleischer, Las Vegas, NV

Mar 6, 2012

Ayuda Media Systems, makers of the world’s most sophisticated, and now most comprehensive media operations platform for D/OOH networks, is releasing a groundbreaking new addition to its already extensive portfolio of workflow management applications. Juice™, comprising a full suite of sales oriented tools for D/OOH advertising networks, allows the media vendor’s sales organization to manage all aspects of the sales pipeline, from pre-sales, checking avails, creating proposals, to reporting, on the same platform from which avails are tracked and content is scheduled. This represents the first time that any “off the shelf” product with such a wide array of media sales, operations, and execution capabilities becomes available to media networks without the need for costly custom integration, where the entire business can efficiently be run from a single platform.

With Ayuda Juice™ for sales, Splash™ for scheduling, Finance for invoicing and lease payouts, and the Business Intelligence suite, the entire media business can be run from a single, unified platform and user experience. Juice™ is a suite of seamlessly integrated browser-based software applications that provide all the business functions for a media vendor’s sales team that would normally require several disparate programs to address. Juice™ includes a CRM (Customer Relationship Management) application that is the only one of its kind, completely customized for the needs of a D/OOH salesperson. In addition to providing management of leads, contacts, pipeline, reports and other standard CRM features, Juice™ allows the sales force to view sales inventory (avails) in real-time, empowering them with the ability to generate proposals that are timely and relevant.

The Juice™ digital sales proposal engine takes those real-time avails and turns them into beautiful, complete, and accurate proposal documents that can be instantly sent to the customer or viewed live from the application on a mobile device or tablet. Juice™ also offers a full complement of reporting features for sales management, which can be incorporated into Ayuda’s holistic BI (Business Intelligence) platform to track KPIs by the media company’s executive leadership. Ayuda has an eight-year track record of providing media workflow management tools for some of the world’s most prominent OOH networks. This has always included the ability to manage an ad campaign from its inception – the sales proposal – through booking, mapping, scheduling, invoicing, ad revenue sharing payout, and live interactive Proof of Performance for digital and traditional networks. Now, in addition to the new sales pipelining, reporting, and management capabilities introduced by Juice™, a milestone for the industry is established: from a single platform and user experience, digital avails are retrieved in a meaningful way and seamlessly translated into proposals, forming the workflow foundation that is preserved through to the lease payouts owed on a contract that began simply as a contact lead in the CRM.

“Having provided a comprehensive set of tools for both traditional and digital networks for years, we know just how much more complex digital avails can be, states Andreas Soupliotis, Ayuda’s CEO. “What’s so ground breaking about Juice is that we have solved the most difficult problem for digital networks: how to check avails quickly, meaningfully, and then allow the sales force to use those results to do their jobs efficiently and easily, which is to propose and sell. We empower the sales team with the mechanism to check digital avails based on budget, day part, number of spots, target demographics, and audience numbers. They can do all of this with just a few clicks, live while on location at a customer directly from their mobile devices or tablets, and have those proposals pushed seamlessly to Splash™ for scheduling, and finally to our Finance product for invoicing and financial reporting. With Juice™, Ayuda continues to fulfill its promise of making the entire network’s operations easier, more efficient, and more cost effective.”

Daniel Fleischer, Ayuda’s Director of Business Development, additionally states that “Ayuda has been testing Juice™ for some time now within our existing customer ecosystem, to ensure development of a product that doesn’t just embody Ayuda’s vision of a ground-breaking product, but which solves the most difficult challenges that our customers live every day. With customers like GSTV, Eye, enVu, and several other international customers giving us real, practical street level input, we consider ourselves honored to be in the position to apply our world class software know-how to solving today’s existing, and tomorrow’s anticipated business challenges. It is because we are wholly committed to our partners’ success that we ourselves have been so successful at what we do, which is to significantly facilitate how D/OOH networks run their sales and operations.”

ABOUT AYUDA

Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com

Daniel Fleischer
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824