By Daniel Fleischer, Montreal, QC
Apr 17, 2015
Dynamic Outdoor, a leading provider of large format digital billboards in Canada, has officially announced its strategic and long-term partnership with Ayuda Media Systems. Dynamic’s digital billboards are strategically positioned throughout Canada’s three largest markets: Toronto, Montreal and Vancouver. The Ayuda Platform software will handle all sales, operations, and ad serving capabilities.
According to Brandon Newman, President of Dynamic Outdoor, “we have committed ourselves to being the leader in digital billboards in Canada, and Ayuda was a key element in reaching that achievement. Thanks to Ayuda, we will be introducing opportunities to markets that will challenge the conventional methods of message delivery in the digital out of home sector.” As Canada’s only national supplier focused solely on Outdoor Digital products, Dynamic will be implementing Ayuda’s entire platform, enabling unprecedented flexibility and dynamic delivery of client campaigns across Dynamic Outdoor’s national network.
Daniel Fleischer, Ayuda’s Vice President of Global Business Development commented, “Ayuda is excited about what Dynamic Outdoor is already bringing to the Canadian digital OOH landscape, not to mention what’s on the horizon. Dynamic has already lit up several dozen large format digital bulletins in Canada’s major markets, and Ayuda is very proud to be providing a robust end-to-end solution consisting of mobile sales tools, inventory management, digital scheduling and players, ad serving, and back office finance tools. What is really exciting is that Dynamic shares our vision of delivering modern, data driven, real-time audience based messaging to deliver the right ad to the right audience, at the right time. Definitely keep watching this space.” “The software solution provided by Ayuda gives Dynamic the necessary technology infrastructure to deliver campaigns in ways never before sold and executed,” according to Newman.
ABOUT DYNAMIC OUTDOOR
Dynamic Outdoor is a leading supplier of large format digital billboards. Dynamic is a member of COMB and maintains a national network in Canada’s largest markets. Launched in 2014, Dynamic prides itself by being the only pure play digital out of home company in Canada with a national footprint. This concentration provides for strategic focus on innovation and new technologies with the sole purpose of executing more efficient and effective campaigns. Dynamic has offices in Toronto and Montreal and is represented by Western Media Group in Vancouver.
Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. Ayuda is a proud member of the iAB. For more information about Ayuda, visit www.ayudasystems.com.
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824