Joe is the Vice-President of Client Services at Ayuda. As one of Ayuda’s initial founding team, Joe has managed all aspects of client services for the last five years – including customizations, professional services and support. Joe has the unique ability to straddle two traditionally disparate worlds: translating domain-specific complex customer requirements into software engineering deliverables. Thanks to the relationships that Joe has fostered and maintained with Ayuda’s clients, Joe has ensured that the implementation of over 2,000 new features have met and exceeded customer expectations. Joe is an industry-acknowledged expert on the field of Business Intelligence (BI). Possessing over ten years of experience working in the field of software and BI, Joe previously worked for Business Objects (now SAP) as a Senior Consultant in Silicon Valley. During his tenure of Business Objects, Joe managed the roll out of numerous, successful multi-million-dollar implementations of BI solutions to Fortune 500 companies such as GE, eBay, Verizon, Cisco and Ford. Joe twice-received the Business Objects MVP Award for Consulting Services and was also awarded the Customer Care Award for Professional Services. Prior to joining Business Objects, Joe worked as a Development Lead and Solution Architect for various BI software vendors in Silicon Valley. His business intelligence expertise spans Data-Warehousing, ETL, Relational Reporting, H/M/ROLAP solutions and Ad-hoc query & reporting tools. Joe sits on many committees pertaining to out-of-home, such as the American Associations of Advertising Agencies’ “eBiz for Media” project, and is directly involved with the Traffic Audit Bureau’s “Eyes On” initiative. A mathematician at heart, he holds a Bachelor’s degree in Mathematical Statistics & Computer Science from Concordia University in Montreal, Canada. Joe enjoys playing ice hockey and soccer, reading Dr. Seuss books to his children, and has a profound interest in all things digital.