Daniel is Ayuda’s Director of Sales and Business Development, in which he fulfills the roles of ensuring Ayuda’s growth through new business, deepening relationships with existing customers, identifying and executing new partnership strategies, and overseeing Ayuda’s marketing initiatives. Daniel is fervent about Ayuda’s potential as well as customer and partner success – giving him the singular quality of a sales leader who rallies for the customer’s best interest while concurrently embodying and realizing Ayuda’s short and long term goals. Daniel always makes sure that Ayuda’s interests and those of the client are aligned. Daniel’s passion has always been to inspire others to succeed. Most recently before joining Ayuda, Daniel pursued this ideal in the digital signage industry as BroadSign’s Director of North American Sales, where he single handedly created and managed the company’s first ever distribution channel, in addition to closing business directly with large media networks such as Cineplex Media. In spearheading BroadSign’s partnerships, Daniel regularly led intensely motivating and educational seminars to galvanize partners such as Ingram Micro into consistently reaching new heights of success. In this way, Daniel transferred his passion and know-how for digital signage into strong customer growth for BroadSign. In previous positions, Daniel held channel and direct sales roles in the Telecommunications and Information Technology Security industries, giving Daniel a strong background in highly complex technical sales of software, SaaS, and hardware. This understanding of intricate and technically distinct customer environments helps Daniel address Ayuda’s customers’ core business challenges, a necessity for Ayuda’s enterprise sales ecosystem. Daniel participates in out-of-home industry associations such as the Media Operations committee of the DPAA, and is a member of CODACAN. When Daniel is not transferring his boundless energy into inspiring his colleagues and clients, one is sure to find him at the movies. He adores cinema, theatre, aviation, has a fanatical weakness for sushi, and can find no greater pleasure than the dizzying hustle and bustle of being alone in nature on any mountain in the countryside.