BMS.net™ Yield Management Package enables you to maximize your profit by employing yield management principles. Occupancy rate is central to your profit, and making sure that inventory is smartly charted has a direct impact on your occupancy rate. The Yield Management Package enables SmartChart™ functionality in the Charting Connector, an auto-charting algorithm that optimally skews selections towards business objectives that are defined in the Yield Management Connector.
BMS.net SmartChart™, Perfecting the art of charting
Squeezing every last dollar out of hundreds or even thousands of panels is not a trivial task. Chartists are expected to fulfill campaign requirements set by the customer while also maximizing occupancy for the media operator. These two competing forces are often difficult to reconcile. Typical “auto-chart” features can help by automatically charting hundreds of faces at once and possibly even skewing towards the customers’ objectives. However, these basic “auto-chart” features rarely help optimize revenue for the plant operator.
Maximize your occupancy
Enter BMS.net SmartChart™ - the most advanced auto-charting feature available to OOH media operators. The easy-to-use SmartChart™ technology built-in to BMS.net™ uses sophisticated mathematical algorithms to allow Chartists to simultaneously fulfill their customers’ campaign objectives while also optimizing revenue for the media operator. Features such as gap-minimization, skewing capabilities, & cost optimization allow BMS.net™ SmartChart™ to automatically chart campaigns in the most profitable fashion by maximizing occupancy and minimizing operational costs.Key features of our patented SmartChart™ technology include:
• Gap-minimization• Skewing & targeting capabilities
• Operational cost optimization
• Line of sight constraints
• Copy/Advertiser restrictions
• Map-based view
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