Montreal, QC – August 11, 2011 – Ayuda FC won the CCSL Summer 2011 Division 4 championship tonight by defeating the Amro Travel FC squad in penalty kicks. After a hard-fought exciting match that ended in a 1-1 tie, the Orange & Blue outscored their opponents 4-3 in penalty kicks to take home the CCSL Division 4 cup.

“It took us 4 years, but the Ayuda FC squad has finally shown their strength on the pitch by taking home this championship,” said Joe Cotugno, Vice-President of Client Services at Ayuda Media Systems, and 4-year veteran and captain of the Orange & Blue squad. “Every single player on the team deserves the credit for this win, and I am extremely proud to have been a part of the team’s success,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems, and 4-year veteran of the Orange & Blue.

Amro Travel Take the Early Lead

The match started off with the Ayuda FC squad dominating the play and keeping possession of the ball mostly to themselves. However, the Amro Travel side took an early lead in the 5th minute when they capitalized on a defensive breakdown by the Orange & Blue to put one past Ayuda goalkeeper Steven Ciampanelli. “Despite owning the match until that point, we made a series of errors in our half which resulted in a goal by Amro,” commented Rosario Guglietta, sweeper for the Ayuda squad. “It was tough to accept being down by one so early in the match, but we knew there was still 55 minutes to play, so we concentrated on tightening up the defense and getting that goal back.”

Ayuda controlled the play for the remainder of first half, and fought hard to get the equalizer. At least three shots hit the goalposts or crossbar of the Amro Travel net, and several others were sent slightly wide by Ayuda defenseman Marco Manocchio, forward Guido Muzzo, and midfielder Jeff Lagendyk. Ayuda striker Stefano Vani pressed hard into the Amro zone in the 22nd minute and was fouled inside the box to earn a penalty kick attempt. His kick sailed into the net just beyond reach of the Amro goalkeeper to bring the match to a 1-1 tie.

Tensions Rise in Second Half

With both teams knowing that the championship was on the line, the tension escalated in the second half. Players on both squads fought hard for possession of the ball, and several challenges resulted in cautions early on. Ayuda midfielder Jeff Lagendyk received his first yellow card of the season for a rough challenge on his Amro opponent. However, he quickly made amends by sending a blistering shot from 30 meters out that tested the Amro goalkeeper’s ability. Ayuda striker Ivano Pirro added to the barrage of shots against the Amro net a few minutes later with a missile fired from inside the box which was stopped by the keeper.

Thomas Okeke, Ayuda midfielder, headed a well-timed cross from striker Stefano Vani just over the crossbar in the 48th minute, eliciting cheers from the Orange & Blue fans in the stands (nicknamed the Orange Tornado). With the score tied at 1 and time dwindling down, both teams turned up the pressure in the final minutes of the match. Those same fans witnessed several heated exchanges amongst players on both sides, and lots of shouting from both teams. The tensions rose to a pitch when Craig Hastings, Ayuda midfielder, was fouled by his Amro counterpart, and both players were sent off with a red card for exchanging words.

The match ended in a 1-1 draw and proceeded to penalty kicks with the Ayuda FC side missing one of their star penalty kickers, Costa Foussekis, who missed the match due to a scheduling conflict. Moreover, after having played an excellent match, Ayuda defenseman Gaetano Cardone, who had substituted in the final seconds of the match, was unable to participate in the penalty shootout.

Ayuda Wins in Penalty Kicks

With the championship on the line, each team prepared their initial lineup for the penalty shootout. Amro Travel slipped one past Ciampanelli on their first shot, while Ayuda fullback Anthony Mormina sent his opening kick over the crossbar. The tally rose to 2-0 when Amro scored on their second attempt and Ayuda striker Mark Shine’s penalty kick was stopped by the Amro keeper. With the pressure mounting, forward Ivano Pirro kept Ayuda in the game by scoring on his attempt, after Amro scored on their third try. With the shootout score at 3-1 in Amro’s favour after 3 kicks each, it was Ciampanelli’s turn to shine for Ayuda. He stopped the next two shots by Amro, while Lagendyk and Vani hit the net for the Ayuda side to bring the tally to 3 all.

Ciampanelli again came up with a brilliant save against the Amro side’s 6th kicker to give Ayuda the opportunity to take the championship. But it was Ayuda striker Guido Muzzo who would have all the glory as he chipped in a glorious penalty kick to end the shootout at 4-3 for Ayuda. “I just visualized the ball hitting the back of the net and tried not to think about the last time I was in a position to win a match on penalties,” proffered Muzzo, a 3-year veteran of the Orange & Blue, referring to his infamous miss in the semi-final round of the Summer 2010 season. “I was glad to have the opportunity to make up for last time, but I was also confident that I would make this shot,” Muzzo added.

In the stands, the Orange Tornado erupted in a frenzy of cheers and the Orange & Blue squad celebrated on the pitch as though they had just won the World Cup. “In our eyes, after 4 years of toiling in the league, winning this championship felt like winning the World Cup,” commented Ricardo Poupada, the Ayuda midfielder who was sidelined with a season-ending injury earlier in the season.

About Ayuda FC

Ayuda FC is the official football club of Ayuda Media Systems, developer of Splash™, BMS, and Symphony, the world’s most sophisticated software platform for the D/OOH industry. With over ten 3-year veterans and several 4-year veterans on the squad, the CCSL 2011 summer season turned out to be the Orange & Blue’s most successful season yet.

About Canadian Corporate Soccer League

The Canadian Corporate Soccer League (CCSL) is a non-profit, co-ed, recreational soccer league, committed to offering a high-level of organized play and promoting the league’s core values: Team play; Healthy living; Inter-company networking; and Amateur sport. The CCSL believes that on the road towards Corporate Social Responsibility, corporations must participate in healthy living habits and contribute to a better work-life balance of all its employees.

For further information, please contact:

Joe Cotugno Media Relations Ayuda Football Club 1-866-552-9924 joe@ayudasystems.com

Montreal, QC – August 9, 2011 – Coming off a 6-2-6 season, Ayuda has advanced to the CCSL Division 4 finals by defeating the Ye Olde Orchard squad in a heated match on Tuesday night. In what turned out to be a rather one-sided match, the Orange & Blue outscored the division-leading Ye Olde Orchard veterans by a 5-1 margin in rainy conditions.

“The team played exceptionally well, especially during the second half. I am proud of our players for playing hard to excite & inspire the world of soccer,” said Andreas Soupliotis, President & CEO of Ayuda Media Systems, and 4-year veteran of the Orange & Blue squad. “If we continue to play this well as a team, and concentrate on playing focused football, I am confident we can take the championship.”

Ye Olde Orchard Looking to Avenge Recent Loss

Ye Olde Orchard was looking to come back from a bitter loss at the hands of the Ayuda squad at the end of the regular season. After having beaten Ayuda twice in regular season play earlier in the season, Ye Olde Orchard went down to Ayuda in a 1-0 nail-biter marred by heated exchanges and tensions between the two teams on July 26.

However, perhaps emboldened by their recent win, the Orange & Blue were in no mood to indulge the Ye Olde Orchard squad. Ayuda took an early lead in the first half Tuesday night when Stefano Vani took advantage of a defensive break down on the Ye Olde Orchard side of the pitch. After Ayuda increased their lead to 2 goals thanks to a precision bullet kick by Guido Muzzo late in the first half, Ye Olde Orchard seemed poised for a come-back when they lobbed a free kick just over Ayuda’s goalkeeper to bring the score to 2-1 just before the second half.

Sea of Orange in Second Half

The second half started off with both teams fighting for possession, but ended with Ayuda scoring 3 unanswered goals against a rapidly dwindling Ye Olde Orchard side. The Black & White squad lost two players to injuries, as Ayuda ran off with the match. Jeff Lagendyk finished off a fantastic cross from Guido Muzzo by sprinting 30 yards to overpass two defensemen and tip the ball into the net to bring the score to 3-1.

It was all downhill for the Black & White from there, as Stefano Vani scored his second and third goals of the match to bring the final score to 5-1. “We played well as a team, and kept disciplined and focused. That’s what got us this win. Our pinpoint precision passing, good ball-handling, and our aggressiveness to be first to the ball, is what enabled me to score a hat-trick tonight,” recalled Vani. Vani’s three goals bring his season total to six goals, making him the second highest goal scorer on the Ayuda FC team.

The final of the CCSL Division 4 Summer 2011 playoffs will be held at the Concordia Loyola Dome on Thursday, August 11 at 9:30 pm. Ayuda FC will take on Amro Travel FC in what will surely be a hotly contested match as the teams have a 1-1-1 record between them for the regular season.

About Ayuda FC

Ayuda FC is the official football club of Ayuda Media Systems, developer of Splash™, BMS, and Symphony, the world’s most sophisticated software platform for the D/OOH industry. With over ten 3-year veterans and several 4-year veterans on the squad, the CCSL 2011 summer season promises to be the Orange & Blue’s most exciting season yet.

About Canadian Corporate Soccer League

The Canadian Corporate Soccer League (CCSL) is a non-profit, co-ed, recreational soccer league, committed to offering a high-level of organized play and promoting the league’s core values: Team play; Healthy living; Inter-company networking; and Amateur sport. The CCSL believes that on the road towards Corporate Social Responsibility, corporations must participate in healthy living habits and contribute to a better work-life balance of all its employees.

For further information, please contact:

Joe Cotugno Media Relations Ayuda Football Club 1-866-552-9924 joe@ayudasystems.com

London, UK – May 18, 2011 - At Screen Media Expo 2011 today, Ayuda Media Systems ("Ayuda") announced that, in addition to its existing Windows and Linux support, the free Splash Digital Signage Player now also supports devices running Google’s Android and Apple’s iOS operating systems. The Splash™ Digital Signage Player is available for immediate download for free from both the Google Android Marketplace, and the Apple App Store.

With the addition of Android and iOS, the free Splash™ Digital Signage Player now supports all major desktop and tablet operating systems. This opens up a plethora of possibilities in the digital signage market space as hardware vendors and digital signage vendors continue their quest for ever-cheaper, all-in-one solutions for next-generation digital signage networks.

“With new Android-powered devices being announced every week, who knows what form factors will be available tomorrow,” contemplated Andreas Soupliotis, President & CEO of Ayuda. “Imagine a future where LED TVs will be running Android software, or where Apple releases a 15-inch iPad. With convergent devices, network operators will be able to benefit from hardware and maintenance cost savings, as well a faster time to market. Ayuda wants to be at the forefront of that future vision.”

Current tablets, including the various Android-powered tablets, and Apple’s iPads, already incorporate many of the technologies that network operators look for in a robust, efficient, hardware media player. With built-in wireless communication, solid-state drives, touch interactivity, and sophisticated heat management - not to mention gorgeous screens - the current generation of Google and iOS-powered tablets are well positioned to form the backbone of next-generation digital signage networks.

“Why would a network operator want to source, pay for, assemble, and maintain separate screens, PCs, network cards, and other components, when they could simply hang an Android-powered device on the wall?” asked Soupliotis. “Granted, the current available sizes would not work for all network operators, but Ayuda sees a future where Android-powered devices will increase in screen size. Our vision is to power any device on any platform.”

A number of companies are marketing tablet wall-mounts and stands for retail and corporate use, legitimizing the possibility of using tablets in digital signage networks. Several leading LCD manufacturers are also already toying with the idea of powering their screens with Google’s Android operating system, further lending credibility to Soupliotis’ vision. According to Soupliotis, the Splash™ Digital Signage Player will be well-positioned when Android-powered TVs hit the market. Network operators will have an easy, integrated platform on which to base their networks.

“As far as we know, Ayuda is the only software player developer to build on top of the MONO platform (a platform-invariant version of the Microsoft .Net Framework),” explains Richard Markiewicz, Ayuda’s Lead Architect on the Splash Digital Signage Player. “That technology decision has proven to have far-reaching benefits, as we were able to achieve Android and iOS support with only a few additional lines of code.”

About Ayuda Media Systems

Ayuda, developers of BMS, Splash and Symphony, has been developing solutions for the OOH industry for over 7 years and has invoiced over a quarter of a billion dollars in OOH billing. Splash is the world’s most sophisticated, complete ERP system for DOOH networks and includes functionality such as sales & proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring as well as a free software player. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that make OOH easier to manage and buy.

For more information about Splash, visit www.ayudasystems.com/Splash.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

London, UK – May 13, 2011 - Ayuda Media Systems ("Ayuda") announced today that it will be showcasing a concept demo to the European market with the integration of the Intel® AIM Suite (Audience Impression Metrics) into Splash, its flagship ERP system for DOOH networks, at the Screen Media Expo 2011 show in London. Dubbed “Pay-per-Look”, the application allows advertisers to be billed based on how many people actually looked at their ad, which can be determined by using Intel AIM Suite technology that relies on optical sensors to detect faces that turn towards the display while completely honoring privacy. Following a very warm reception from network operators and advertising agencies since the initial unveiling of the concept earlier this year to North American audiences at DSE 2011 in Las Vegas, Ayuda has decided to make the same demonstration available to the European marketplace with this announcement.

“We were astonished to witness just how much interest our initial demonstration garnered a few months ago. We have been inundated with inquiries from DOOH network operators and ad agencies regarding the possibilities of this concept,” said Andreas Soupliotis, CEO of Ayuda. “This revolutionary concept helps operators demonstrate the value of their networks to advertisers, leveraging audience tracking technology to track who has viewed the screen and then bill based on the number of “looks.” We are excited that the future of ad sales may very well see the networks charge advertisers based on how many people actually look at the ad, versus how many people are merely exposed to it.”

Current practice in the ad-based DOOH industry is to bill based on the number of impressions delivered. However, impression counts are typically based on audience measurement research that simply counts how many people are exposed to, or have the chance of being exposed to, an ad. The Pay-per-Look application takes impression counts to the next level by counting people looking at an ad, as opposed to counting people passing by an ad. By combining anonymous audience detection technology with digital signage software, it becomes possible to detect exactly how many “looks” each campaign received. This is a much more meaningful system for both the network and the advertiser, as the operator justifies the viability of the network while the advertiser benefits from being billed according to precisely how many people viewed the ad.

Ayuda has also announced that Splash now officially supports Intel® Active Management Technology (Intel® AMT), a hardware based technology for remotely and securely managing the PC. Soupliotis further states: “In keeping with our dedication to empowering the network operator, we’re also pleased to announce that with official Splash support for Intel® AMT, we make it possible for our customers to more easily remotely manage their digital signage media players. Our strategic relationship with Intel has helped us further our commitment to providing the best possible set of both management and measurement tools to the network operator.”

Jose Avalos, director of retail and digital signage for Intel’s Embedded and Communications Group, commented: “By leveraging the latest Intel technologies, companies such as Ayuda are able to continue to develop innovative solutions to meet the evolving needs of the digital signage industry. Pay-Per-Look is a demonstration of Intel AIM Suite at work. This type of application exemplifies Intel’s commitment to delivering key solutions for Intelligent Digital Signage networks.”

Ayuda, developers of Splash, an ERP system for digital signage networks that includes content management software as well as a digital player, has been developing solutions for the OOH industry for over seven years and has invoiced over a quarter of a billion dollars in OOH billing. Meanwhile, the Intel AIM Suite technology will enable any network operator to detect, analyze, and audit audience measurement data, and have a clear picture of how digital signs are influencing audience behavior.

About Ayuda Media Systems

Ayuda is the developer of Splash, the world’s most sophisticated, complete, ERP system for DOOH networks. Splash includes functionality such as sales & proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that make OOH easier to manage and buy.

For more information about Pay Per Look, visit http://www.ayudasystems.com/PayPerLook.

For further information, please contact:

Daniel Fleischer Director of Business Development Ayuda Media Systems +1 (514) 845-0824 ext.601 daniel@ayudasystems.com

Miami, Florida – April 12, 2011 - Ayuda Media Systems (“Ayuda”) and YESCO Electronics (“YESCO”) announced today at the OAAA/TAB 2011 National Convention that they intend to develop Ayuda’s Splash™ platform as a Content Management System (CMS) and digital player alternative for their electronic billboards. The partnership will afford network operators using YESCO signs access to Ayuda’s digital CMS direct from YESCO, while also providing a seamless upgrade path to Ayuda’s comprehensive Splash™ ERP suite for digital and traditional signs.

“YESCO has been providing comprehensive digital billboard services to our customers since the outdoor industry adopted digital in 2003,” said Rod Wardle, Vice President at YESCO Electronics. “We pride ourselves in offering flexibility and solutions tailored to our customer’s needs, from design/install to leasing and content creation. Now our customers will have Ayuda’s comprehensive DOOH content management platform as yet another fantastic option available to them to manage their digital networks.”

Splash™ is a comprehensive media management system for Digital OOH networks that includes asset management, day and week-part scheduling and targeting, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring capabilities. Splash™ ties in seamlessly with Ayuda’s flagship BMS ERP software suite, which includes modules for sales and proposal generation, billing and invoicing, leasing, mapping, proof of performance, and financial reporting.

Andreas Soupliotis, Ayuda’s CEO, commented: “We are very excited about the opportunity to partner with YESCO and deliver an end-to-end solution for YESCO’s clients. With this strategic partnership, YESCO’s billboard operators will have the option to easily leverage Ayuda’s mature OOH ERP platform to manage the entire media planning workflow, inclusive of their digital assets.”

Jeremy Male, chairman of the Outdoor Media Centre, said: “With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor. This re-launch will benefit the whole industry.”

About Ayuda Media Systems

Ayuda is the developer of Splash, the world’s most sophisticated, complete, ERP system for DOOH networks. Splash includes functionality such as sales & proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that make OOH easier to manage and buy.

About YESCO Electronics

YESCO Electronics is the established leader in digital outdoor, with over 1,500 installations in the U.S. and Europe. YESCO Electronics’ continued dominance in power consumption, contrast ratios, comprehensive diagnostics, and in-field calibration ensure top tier display performance long-term. YESCO Electronics has been building electronic displays for over 30 years, and has been the outdoor industry’s digital leader since 2003.

For more information about Ayuda products and services, visit www.ayudasystems.com.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

LAS VEGAS - Ayuda Media Systems is giving media industry clients even more agility and efficiency to meet their shifting business demands by moving its Enterprise Resource Planning service to Microsoft’s Windows Azure cloud computing platform.

Announced at this week’s Digital Signage Expo trade show in Las Vegas, the move to Azure allows Ayuda and its Out Of Home and Digital Out Of Home media clients around the globe to make on-demand changes in computer processing and data storage requirements using simple, web-based controls.

“We’ve run our own cloud service up until now and it has served us well, but moving to Azure gives us an incredible amount of flexibility in how we work with our customer,” says Andreas Soupliotis, President and CEO of Ayuda. “If we have a client contact us and say, ‘We need more CPU power’, we can literally go into the Azure control console online and add more horsepower with just a couple of clicks.”

Azure gives Montreal-based Ayuda instant scalability to meet any client demands for short-term, large-volume computing or batch processing. Microsoft’s global server farm footprint also markedly strengthens Ayuda’s service level and disaster recovery position. “Prospective customers challenge us on issues like redundancy and recovery processes, and while we’ve always had a good scheme in place, Azure makes us bulletproof,” explains Soupliotis.

Ayuda has redesigned and fully tested its applications to call into and interact with the Azure platform.

Digital Out Of Home media network operators can find out more about Ayuda’s cloud capabilities this week at the DSE 2011 trade show in Las Vegas, Feb. 23-24. Ayuda has an exhibit hall booth (# 1829), where it will be demonstrating its Splash™ ERP platform.

Splash™ is a comprehensive media management system for Digital OOH networks that includes asset management, granular scheduling and targeting, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring. Splash™ ties in seamlessly with Ayuda’s BMS software suite, which includes modules for billing and invoicing, leasing, mapping, proof of performance, and reporting.

Ayuda executives will also be available to discuss the recently announced OpenSplash™, a free, multi-platform open source media player that can be driven by any digital signage/DOOH content management and scheduling system.

About Ayuda Media Systems

Ayuda, developers of BMS, Splash and Symphony, has been providing solutions for the OOH/DOOH industry for more than seven years, and has invoiced more than $250 million dollars in billings. The world’s most sophisticated and complete ERP system for DOOH networks includes functionality such as sales and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring, as well as a free software media player. Based in Montreal, Quebec, Ayuda was founded in 2003 by ex-Microsoft employees with the mission of providing modern tools that make OOH and Digital OOH easier to manage and buy.

For more information about Ayuda products and services, visit www.ayudasystems.com.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

Las Vegas, Nevada – February 23, 2011 - Ayuda Media Systems ("Ayuda") announced today that it will be showcasing a concept demo with the integration of the Intel® Anonymous Impression Metrics Suite (Intel® AIM Suite) into Splash, its flagship ERP system for DOOH networks, at the DSE 2011 show in Las Vegas. Dubbed “Pay-per-Look”, the concept will allow advertisers to be billed based on how many people actually looked at their ad which can be determined by using Intel® AIM Suite technology that relies on optical sensors to detect faces that turn towards the display while completely honoring privacy.

"Technology allows us to create ever more meaningful ways to bring an advertiser’s message to the right audience,” said Andreas Soupliotis, CEO of Ayuda. “The future of ad sales might see network operators charge advertisers based on how many people actually look at an ad, as opposed to how many people are exposed to an ad, as is the case today.” Pay-per-Look is a revolutionary concept in ad-based advertising that will leverage audience tracking technology to track who has viewed the ad, and bill advertisers based on the number of “looks”.

Current practice in the ad-based DOOH industry is to bill based on the number of impressions delivered. However, impression counts are typically based on audience measurement research that simply counts how many people are exposed to, or have the chance of being exposed to, an ad. The Pay-per-Look concept would take impression counts to the next level by counting people looking at an ad, as opposed to counting people passing by an ad. By combining anonymous audience detection technology with digital signage software, it becomes possible to detect exactly how many “looks” each campaign received.

The integration of this technology demonstrates much promise for both network operators and advertisers. Using the Pay-per-Look concept, network operators could have the metrics to prove the viability of their network and advertisers would benefit by only paying for people who actually view their ad. Soupliotis explains further: “This is a concept demo, much the same way car manufacturers demo concept cars at auto shows. While the Pay-per-Look concept is futuristic, it offers insight into a possible world where DOOH billing resembles the Internet’s Pay-per-Click success as proven by Google AdWords.”

Ayuda, developers of Splash, an ERP system for digital signage networks that includes content management software as well as a digital player, has been developing solutions for the OOH industry for over seven years and has invoiced over a quarter of a billion dollars in OOH billing. Meanwhile, the Intel AIM Suite technology will enable any network operator to detect, analyze, and audit audience measurement data, and have a clear picture of how digital signs are influencing audience behavior.

About Ayuda Media Systems

Ayuda is the developer of Splash, the world’s most sophisticated, complete, ERP system for DOOH networks. Splash includes functionality such as sales & proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that make OOH easier to manage and buy.

For more information about Splash, visit www.ayudasystems.com.

Intel is a trademark of Intel Corporation in the United States and other countries.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

Amsterdam, NL – February 1, 2011 - Ayuda Media Systems ("Ayuda") announced today at ISE 2011 that it will be open sourcing its Splash Digital Player. Dubbed “OpenSplash”, it is a free, multi-platform open source player that can be driven by any content management and scheduling system.

“Offering a free, open source media player will enable a new wave of innovation in the signage industry” said Andreas Soupliotis, President & CEO of Ayuda. “There are a multitude of software vendors in the space that basically all do the same thing – push content from a content management system (CMS) to a network of players. Some do it a little better than others but the differentiation of identity is just not there. If there were a standard open software player that the industry rallied behind then everyone could focus on innovating next generation signage opportunities. Each year at DSE, ISE and Screenmedia Expo you’ve got the same vendors showing marginal improvements on their software. Innovation is stagnant. OpenSplash might hopefully change that. By embracing a copyleft-oriented mindset, we expect to see exciting innovations and extensions to the player developed by an open-source community.”

Soupliotis continued by explaining some of the benefits of OpenSplash: “Larger digital networks often opt to build bespoke CMS and players. These kinds of networks could cut their development costs by extending an already-existing open source player. You don’t want to reinvent the wheel. Besides, the secret sauce for these networks lies in their complex CMS, not in the player.” He added: “Screen vendors also stand to benefit from OpenSplash. They can focus on what they know how to do best – hardware while potentially bundling a free open source player.” Soupliotis also believes that DOOH aggregators benefit from OpenSplash: “Aggregators should also like to see an open source player, as it means they would not have to perform silos of one-by-one integration efforts with each software vendor in order to fulfill campaign execution. More importantly, they will be able to deliver a single proof-of-play report to the advertiser across several networks for a single buy.”

Aside from operating as a simple SMIL-based player by consuming SMIL playlists and content, OpenSplash can also double as a more intelligent rules-based player that can manage dynamic loops and create playlists on the fly. Supporting video walls, frame synchronization across multiple players, zones, and dynamic content, it is designed to be driven by any SaaS-based CMS because the player consumes a set of standard Web services for pulling schedules and content. The source code that makes up OpenSplash is written mostly in the modern C# programming language, and is built on open and platform-invariant standards such as Mono, FFMpeg, and MPlayer. As with most signage players, it has full support for H.264 1080p video, flash, HTML5 and many other formats. It runs on Linux, Windows and Android operating systems.

OpenSplash is a project that was inspired and championed by Adrian Cotterill, Editor-in-Chief of DailyDOOH. Cotterill commented on OpenSplash: “There’s no doubt in my mind that this initiative will kick start even more innovation in our industry. Screen manufacturers will be able to build robust players that support every inch and every feature of their displays, online aggregators will be able to collect data direct from players and network management tools will be able to better collect proof of play information, to name but a few uses.”

Cotterill added “This initiative will also attract new developers and even bring academia into the fold, fostering even more innovation. This is truly an exciting announcement.”

OpenSplash will be made available to the general public in Q2 of 2011. Current efforts include implementing an open source community portal for support forums, shared source code control, knowledge base articles, versioning of enhancements, and code documentation.

About Ayuda Media Systems

Ayuda, developers of BMS, Splash and Symphony, has been developing solutions for the OOH industry for over 7 years and has invoiced over a quarter of a billion dollars in OOH billing. Splash is the world’s most sophisticated, complete ERP system for DOOH networks and includes functionality such as sales & proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring as well as a free software player. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that make OOH easier to manage and buy.

For more information about Splash, visit www.ayudasystems.com.

About DailyDOOH

DailyDOOH is recognized as an independent, impartial, international source of information for the Digital Signage and Digital Out-of-Home industry.

It focuses exclusively on consultancy, industry analysis and market research and is put together by a small team of people based in San Francisco, Montreal, New York, London, Paris, Madrid and Tokyo.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

Montreal, Canada – January 31, 2011 - Ayuda Media Systems ("Ayuda") today announced that it will be rebranding its flagship ERP system for DOOH networks as Splash. The move aims to better reflect and differentiate Ayuda’s expanding portfolio of products which now includes BMS - ERP software for the traditional out-of-home industry; Splash (previously BMS Digital) - ERP, CMS, and free software player for the ad-based DOOH industry; and the soon to be launched Symphony - a comprehensive buying platform for the entire OOH industry.

“The BMS moniker – which was originally an acronym for Billboard Management System – no longer reflected the reality of the DOOH marketplace where most digital displays are not billboards,” explains Joe Cotugno, Vice-President of Client Services at Ayuda. “We felt it was time to introduce a new, fresher, name for our DOOH platform, especially as we continue to expand our portfolio of products.”

BMS Digital, Ayuda’s sophisticated platform for ad-based DOOH networks, which includes ERP functionality such as sales & proposal generation, invoicing, lease payouts, and financial reporting, as well as a full-featured, rules-based digital content management system and a free software player, will be rebranded as Splash beginning with the upcoming release of BMS Digital due to be launched at DSE this year.

About Ayuda Media Systems

Ayuda, developers of BMS, Splash and Symphony, has been developing solutions for the OOH industry for over 7 years and has invoiced over a quarter of a billion dollars in OOH billing. Splash is the world’s most sophisticated, complete ERP system for DOOH networks and includes functionality such as sales & proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, and network monitoring as well as a free software player. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that make OOH easier to manage and buy.

For more information about Splash, visit www.ayudasystems.com.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

London - The rebrand comes as the OAA moves its primary focus to the inter-media planning process at agencies and advertiser clients - repositioning as a resource centre, a service to support everyone who plans media and is looking for arguments in favour of outdoor.

The Outdoor Media Centre will market the outdoor medium - celebrating change, heralding the new campaigns, and putting its weight behind the new industry audience research launching soon. Meanwhile it retains the role as the trade association for outdoor media owners and continues to lobby on behalf of its members, to deal with central and local government, to promote good practice in health and safety and to engage in environmental issues.

New website www.outdoormediacentre.org.uk also launches today to represent the new positioning by providing an information gateway which is more customer-facing and user-friendly. It is now easy to find suppliers and to search among the media owner members. Statistics, photos, videos and “10 reasons why” arguments for outdoor advertising make the site more inter-active.

The repositioning has been supported by heavy-weights of the media industry, such as OMD’s Steve Williams, Carat’s Tracy De Groose and MediaVest’s Steve Parker sharing their views on the benefits of outdoor advertising on the new website.

Jeremy Male, chairman of the Outdoor Media Centre, said: “With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor. This re-launch will benefit the whole industry.”

For further information please contact:

Georgina Lipscomb at Propeller Tel: 0203 301 5343 Email: georgina.lipscomb@propellergroup.com

Helen Nassey at Propeller Tel: 0203 301 5341 Email: helen.nassey@propellergroup.com

Notes to editors: • Outdoor represents over 9% of display advertising expenditure. Share is growing • Outdoor revenues grew 12.5% in 2010, second only to TV in display revenues • The Outdoor Media Centre represents around 96% of all outdoor ad spending

Sydney, Australia - November 3, 2010 - Leading Out-of-Home media operator, EYE, today announces the launch of Eye Proof – a market leading, web-based, Proof-of-Posting (POP) service, powered by BMS.net and available to agencies and clients across Australia and New Zealand.

Eye Proof enables EYE to deliver guaranteed campaign accountability for customers who have booked EYE media across the Eye Fly, Eye Shop, Eye Drive and Eye Study products. It is available online via eyecorp.com and is an easy-to-use service where advertisers gain immediate access to their campaign details.

Hamish Michie, General Manager, Sales Strategy and Performance, EYE ANZ commented, "Eye Proof is an innovative service that leads the way for Proof-of-Posting in the Out-of-Home sector. Timely and transparent accountability are increasingly important to advertisers, and Eye Proof is the most advanced delivery system in both the Australian and New Zealand Out-of-Home markets."

Eye Proof provides clients and agencies with the following capabilities;

• Access to detailed reports for all campaigns with a single log-in • Obtain detailed posting data by location • Generate flexible, professional, print-quality completion reports that include photos and maps • Download POP photos for campaign postings • MOVE generated campaign reach and frequency delivery reports (for Australian campaigns)

EYE is a leading Out-of-Home media company specialising in airport, retail, roadside and university media, reaching large-scale audiences across Australia and New Zealand.

About EYE

EYE is an international Out-of-Home advertising company specialising in airport, retail, roadside and university media. Connecting leading brands with active consumers, EYE's media reaches large-scale audiences throughout their daily journeys. Eye Corp Pty Ltd is a wholy owned subsidiary of Ten Network Holdings Limited, a publicly listed company which also operates Network Ten, the broadcaster of Australian free-to-air channels TEN, ONE and, commencing in 2011, ELEVEN.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY - November 1, 2010 - Ayuda Media Systems ("Ayuda") announced today that it is releasing a new online buying system for the out-of-home ("OOH") industry that will make traditional and digital OOH easier to buy. The system, which is free to network operators and agencies, called Symphony, is a Web-based software platform that allows OOH buyers to put together and procure an OOH campaign in seconds. "Buying and posting an ad on the Internet today takes seconds thanks to Google AdSense. We feel that traditional and digital OOH should be just as easy," said Andreas Soupliotis, CEO of Ayuda. "We’ve been developing solutions for the OOH industry for 7 years, so we feel we are uniquely positioned to understand the needs of OOH media buyers," referring to the success Ayuda has experienced with its industry-renowned BMS software for network operators.

Symphony is a free buying platform that enables media buyers to manage media plans and offers more visibility into the world of traditional and digital out-of-home. Media buyers can use the system to browse digital and traditional OOH networks, drill into networks, look at associated media measurement data such as Eyes On Ratings (for traditional OOH assets), detailed venue profile information (for digital OOH assets), as well as demographics, maps, photos, and videos. Optional functionality includes digital campaign execution, proof of performance/play, and creative trafficking. "This is the richest exchange platform out there," Soupliotis continued, "and it’s free, both to agencies as well as media operators." Symphony will eventually connect to Planning systems such as the recently announced DPAA planning tool and other OOH panning systems, to achieve the industry’s ultimate objective of simplifying the entire D/OOH planning and buying process.

Ayuda also announced that it will customize Symphony for all participating agencies based on their specific requirements and will ensure that all their data remains confidential. Each agency will thus have their own, customized version of Symphony. Moreover, all network operator data will also remain confidential, passcode protected, and will only be accessible to agencies of their choosing.

Ayuda is the most advanced software provider to the OOH industry with over 300,000 boards under management and over $250 million in billings having been managed through its flagship BMS system. Current clients range from CBS Outdoor and Van Wagner to Eye Corp. This does not represent the first time Ayuda has come into the D/OOH arena offering a free solution to the industry. Ayuda has built the highly adopted Eyes On Web platform for the Traffic Audit Bureau for Media Measurement (TAB), and has recently co-announced an upcoming release of a DOOH planning tool developed with the Digital Place-Based Advertising Association (DPAA) that incorporates research studies from Arbitron and measurements from Nielsen. Soupliotis commented: "Symphony is being offered to the industry at no charge to network operators and agencies. The reason we chose to offer it for free is that buying exchanges do not represent rocket science and should thus be priced accordingly. The major value proposition comes from the networks themselves, not our software aggregation layer." When asked how Ayuda would monetize Symphony, Soupliotis replied "We’ll make money by selling optional additional services, such as campaign execution, and being able to tie into trafficking, billing and financial systems. Such "add-ons" will be on an "at request" basis. So if media operators and agencies just want to use the basic buying exchange system, there is no cost."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

Phoenix, AZ – May 2, 2010 - At the GO! 2OIO TAB/OAAA Out of Home Media Conference and Marketing Expo, Ayuda Media Systems, developer of the world’s most advanced media management platform for D/OOH companies, today announced the upcoming release of the 4th-generation of their BMS Digital software package. BMS Digital X4 will contain innovative new functionality including a completely new Linux player, revolutionary peer-to-peer distribution technology, and enhanced network monitoring and remote management capabilities.

As digital networks grow, operating system license fees for player devices can become cost-prohibitive when large numbers of players are deployed. "The BMS Digital X4 release represents a significant milestone for Ayuda. For the first time, BMS Digital will support players running on the Linux platform. Running the BMS Digital Linux Player will help network operators decrease operating costs by reducing OS licensing costs," reports Joe Cotugno, Vice-President of Client Services at Ayuda Media Systems. "The BMS Digital Linux Player provides Ayuda’s customers the choice of using one of the hundreds of low-cost Linux-based digital media players available on the market."

Ayuda has spent the last year developing a revolutionary peer-to-peer communication infrastructure that significantly reduces content distribution times and bandwidth costs. "X4 is built upon our 4th-generation platform which includes a completely re-architected P2P distribution algorithm based on distributed hash tables (DHT)," explains Joe Cotugno. "Using P2P to distribute content across the digital network allows network operators to achieve significant cost-savings by reducing bandwidth usage between the Players and the Cloud, as well as between Players within internal local networks. In the current economic climate, any cost-savings can help justify the ROI of implementing BMS Digital."

With the BMS Digital X4 release, network operators will also benefit from enhanced network monitoring and remote management capabilities. The advanced heartbeat detection algorithms enable real-time tracking of critical network alerts, all from a centralized Cloud-based Network Monitoring Dashboard. Network managers will receive notifications and have critical network information - such as online/offline player statistics, player warnings/exceptions, player and screen threshold monitoring, bandwidth consumption and congestion rates, and content distribution issues - at their fingertips.

BMS Digital X4 is built on top of Ayuda’s flagship media management software suite, BMS. As such, BMS Digital X4 users can leverage all the functionality available in BMS, including sales proposal management, billing and invoicing, lease payouts, financial reporting, mapping, and POP.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, New York – May 2, 2010 - Just in time for this year’s GO! 2OIO TAB/OAAA Out of Home Media Conference and Marketing Expo, CBS Outdoor is releasing an update to their Proof Of Performance Website which will include TAB's EYES ON Ratings for all media campaigns.

As part of their pioneering commitment to phasing out DEC values in favor of the new EYES ON measurement data, and following the steps they’ve already taken in sharing EYES ON Ratings with media planners and buyers, CBS Outdoor announced this week that they will also be reporting EYES ON Ratings in the post-buy phase of media campaigns.

Jodi Senese, Executive Vice President of Marketing at CBS Outdoor, commented: "The OOH industry has just raised the bar in media measurement, and now has ratings metrics compatible with agency planning systems. This is a big step forward and CBS Outdoor fully intends to support the introduction and use of this new currency."

Agencies applauded CBS’ effort to include EYES ON Ratings as part of the Proof of Performance delivery. "I look forward to the improved transparency and accountability EYES ON will bring to the OOH market, and partners like Ayuda validating OOH delivery of CBS inventory to agencies and advertisers. This clearer picture of consumers’ experiences with OOH better demonstrates the value of the medium," said Jack Sullivan, Senior Vice President/OOH Investment Director at media agency Starcom USA. "The metrics and proof-of-performance validation – rooted in a collaborative development process –simplify the industry, making the purchase of an OOH schedule more believable for marketers, and giving advertisers a greater sense of security and trust in their OOH investments and expectations."

John Connolly, COO Kinetic Americas also had a warm reception to CBS’ initiatives to incorporate EYES ON Ratings into its Proof of Performance Web site: "I’m delighted to see CBS incorporate Eyes On ratings in their BMS powered POP system. It raises the bar yet again and it will be important for others to follow their example."

EYES ON is the currency conceived and developed by the TAB to provide more accurate audience data for the OOH industry. Whereas the previous measurement, DECs, measured the circulation of people passing a billboard or outdoor location, EYES ON measures the demographic and ethnographic audiences who are likely to see the ad.

Over five years in the making, the new currency is replacing DECs as the measurement currency in the OOH industry. Joe Philport, President of The Traffic Audit Bureau for Media Measurement, commented on CBS’ announcement: "This is a huge step toward accountability and transparency for our medium. Including demographic EYES ON Ratings in an independent 3rd party proof of performance system will build greater confidence among advertisers and help them better understand the audience weight being delivered."

As the OOH industry transitions to the new currency, CBS Outdoor leads the pack in promoting EYES ON Ratings throughout the entire planning, buying, and now also the post-buy phases of media campaigns. "It was the logical next step," adds Chris Eidt, Vice President of Information Systems & Technology at CBS Outdoor. "We already include EYES ON Ratings in our media proposals, and now advertisers and buyers can validate the EYES ON Ratings in their media plans with the EYES ON Ratings actually delivered using completion reports on our POP Website."

Working closely with their software partner, Ayuda Media Systems, CBS Outdoor has updated their online Proof Of Performance Website (http://pop.cbsoutdoor.com) to automatically report TAB's EYES ON Ratings. "CBS Outdoor is constantly looking for ways to leverage their technology assets to deliver additional benefits to their clients. The inclusion of EYES ON Ratings is yet another example of CBS’ innovative spirit at play," reports Andreas Soupliotis, CEO & Founder of Ayuda Media Systems.

About CBS Outdoor

CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.

For more information, visit:

About TAB

Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose primary mission is to provide accurate audience measurements for out of home media in the United States. Run by a tripartite board comprised of advertisers, agencies and media companies, the TAB acts as an independent industry organization in accordance with guidelines established by its Board of Directors. The TAB officially released 2010 EYES ON Ratings as the currency for buying and selling OOH media in November, 2009.

For more information about TAB's EYES ON Ratings, visit:

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

Madalyn has unparalleled experience within Outdoor, most recently as Business Delivery Director of Titan Outdoor UK where she was responsible for all back office functions – IT, inventory, campaign management, sales operations, servicing and Health & Safety. During this time, Madalyn increased efficiencies across all her teams; ensured the smooth disposal of the roadside estate to Primesight in 2009 and the subsequent restructure of many Titan departments. She joined Titan Outdoor from JCDecaux in 2007 where she held a number of senior management posts over 16 years in sales, operations, client services and IT. Prior to that Madalyn gained media buying experience at both specialist and media agency level. Madalyn has a reputation for driving the highest standards of administration and system development; ensuring that the IT function is closely coupled with the user and business requirements. Both at Titan and JCDecaux, Madalyn also worked on international system projects, enabling other countries to benefit from her experience in the UK market.

Ayuda Media Systems was founded in 2003 with the single objective of building the world's best OOH system. Seven years later, the company's flagship product for OOH contractors "BMS" (Billboard Management System) is the only system that provides a complete solution for all things OOH – including digital scheduling, campaign management, invoicing, financial reporting, proof of performance, and much more. With a growing team of 20 employees based in Montreal, Canada, they have established a client base that includes CBS Outdoor, Van Wagner, and Eyecorp. The system currently manages over 300,000 billboards and is offered on a Web-based cloud computing platform. Most of the company’s staff work in research and development, and over half have previously worked for Microsoft, Oracle, Dell, SAP or Business Objects.

Andreas Soupliotis, President & CEO of Ayuda Media Systems, said "I am truly delighted to have Madalyn join our team. The fact that such an industry veteran with so much depth and experience in OOH will be joining our company is a true testament to the value proposition of BMS to the industry. Madalyn will be instrumental to our EMEA expansion strategy."

Madalyn Roker said "From the first time that I saw the BMS suite, I realised that it would revolutionise the back office, sales and digital functions of any contractor that bought it into it. I am so excited to be joining Ayuda at this pivotal time, as they expand beyond their existing client base globally."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – May 28, 2009- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, announced today the availability of the latest release of their flagship product, BMS.net™ version 2.4500. With a focus on sales tools to empower Account Executives, this release includes a number of new features including a new Sales Connector, dynamic Traffic Dashboards, and enhanced Avails checking.

“At Ayuda, we understand that in the current economy, sales is everything. As such, empowering account executives with the tools they need to close deals more quickly and efficiently was the main focus of this release,” states Andreas Soupliotis, President & CEO of Ayuda Media Systems. Version 2.4500 of Ayuda’s flagship BMS.net™ suite includes a number of optimized sales tools that let account executives manage their accounts more efficiently. Most notably, this version includes a dedicated Sales Connector that includes a new dynamic Traffic Dashboard which allows the sales team to easily track the status of their customers’ campaigns.

In addition to the dynamic Traffic Dashboard, the new Sales Connector also includes the following features to help the sales team:

• Traffic Dashboard – Easily track the status of each of your campaigns • Materials Received Dashboard – Track the arrival of copy to ensure your clients’ postings go up on time • Posting Dashboard – Track the status of all your customers’ postings at a glance • Enhanced Real-Time Avails – Check availability of individual panels, or get summary quantities at the click of a button • Over ten new sales reports • And more!

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – March 31, 2009- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the release of version 2.44 of their flagship product, BMS.net™ with a streamlined Proof Of Performance Website that affords advertisers and agencies quicker and easier access to their POP data.

Based on feedback and usage analysis from some of the nation’s largest agencies, Ayuda enhanced their flagship POP Website to streamline the Proof Of Performance process. "We reviewed thousands of user workflows by analyzing the click-through data from our POP Website," explains Joe Cotugno, Ayuda Media Systems’ Vice-President of Client Services. "This analysis allowed us to identify the most common workflows and streamline the POP Website to ensure those workflows are available in as few clicks as possible."

By identifying the most common requests made by users of the BMS.net™ POP Website, Ayuda enhanced the website by streamlining access to the commonly requested data. Specifically, version 2.44 includes the following enhancements to the POP Website:

• Smart Search – Google-like search capabilities that allows agencies/advertisers to search by any reference number they may have on hand • Quick POP Links – Shortcut links to quickly & easily download commonly requested data such as Completion Reports, Location Lists, and Photos • Redesigned PDF Completion Reports – Completely redesigned Completion Reports include more information in a more condensed format to reduce overall size • And more!

One of Ayuda’s main priorities has always been ensuring that their customers’ clients – some of the nation’s largest media agencies and advertisers – benefit from the efficiencies and synergies that Ayuda’s customers achieve by deploying BMS.net™. "We realize that making our customers’ clients happy is our number 1 priority at Ayuda. Because when our customers’ clients are happy, then our clients are happy as well," added Andreas Soupliotis, President & CEO of Ayuda Media Systems. By gleaning feedback from media buyers and planners from some of the largest media agencies in the country – agencies such as Kinetic and Starcom – Ayuda has made significant enhancements to the BMS.net™ POP Website, to ensure that their customers’ clients remain happy and loyal.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – March 16, 2009

- Ayuda Media Systems announced today the successful deployment of the

South Bend, IN – January 22, 2009

- Burkhart Advertising, Northern Indiana’s largest family-owned outdoor adverting company, has deployed Ayuda Media Systems’ Invoicing 2009 software package – a component of Ayuda’s flagship BMS.net™ software suite.

After several months of running duplicate invoicing systems side-by-side to ensure continuity and accuracy, Burkhart’s accounting team has signed off on going live with BMS.net™’s Invoicing 2009 package. The first official invoice generated from the BMS.net™ Invoicing 2009 package was delivered to a customer on January 12, 2009.

The deployment of BMS.net™ Invoicing 2009 represents another milestone in Burkhart’s ongoing quest to improve their business efficiencies which started in 2006 when Burkhart first deployed Ayuda’s revolutionary BMS.net™ Proof Of Performance package.

"We continue to count Burkhart as one of our most valued clients," says Andreas Soupliotis, President & CEO of Ayuda Media Systems, the developers of BMS.net™. "Ever since Burkhart first agreed to embark on this journey with Ayuda, we have been impressed with their constant drive for innovation and process improvement. We look forward to many more years of fruitful cooperation with Burkhart."

About Burkhart Advertising

Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas.

About Ayuda Media Systems

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – January 5, 2009

- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced their intention to offer their flagship BMS.net™ suite via an Enterprise Cloud Computing initiative. Media companies of all sizes will be able to deploy the world’s most sophisticated OOH management suite and benefit from the convenience, flexibility, and cost savings of utility computing.

Lowers Total Cost of Ownership of Media Management Systems

With literally hundreds of small to midsize media operators in the United States alone, Andreas Soupliotis, President & CEO of Ayuda Media Systems, explains their strategy: "Traditionally, media operators were forced to install enterprise management systems on their own hardware, requiring internal resources to manage that hardware. Not all media operators have the budget or capacity to manage such a solution. We believe that offering our software via the Cloud will enable us to capture a larger market share by attracting small to midsize media vendors who normally do not have the IT infrastructure in place to implement a sophisticated, enterprise software suite like BMS.net™."

The combination of BMS.net™’s fully-featured media management capabilities and the ease-of-use, flexibility, and dynamic provisioning capabilities of cloud computing platforms, provides a convenient virtual computing environment that reduces the deployment cost of media management systems by eliminating up-front capital costs for hardware and software, while also reducing ongoing IT infrastructure support costs. Based on internal estimates, BMS.net™ Cloud Edition can save companies up to 75 percent in the total cost of ownership of media management software.

Opens the Doors to International Expansion

With BMS.net™ Cloud Edition, Ayuda will be the first and only OOH software provider to offer a SaaS solution to its customers. Ayuda expects this innovation to increase its share of the OOH software market by initially attracting small to midsize OOH vendors in the U.S., and eventually by allowing Ayuda to expand to international markets such as Europe, Japan, & China.

"With over $2B in advertising expenditures last year, Japan is the second largest OOH market, after the United States. With our BMS.net™ Cloud offering, it will be easier for Ayuda to penetrate the Japanese market, along with the greater Asian, and European markets," says Soupliotis.

Launch Expected This Year

Ayuda plans to transition its first pilot customers to BMS.net™ Cloud Edition in Q3, with a full-scale rollout by end of 2009. The BMS.net™ Cloud Edition will offer all of the same functionality as the current on-premise solution offered by Ayuda, at a fraction of the cost. "We will realize significant cost-savings by consolidating all our clients on a single multi-tenant cloud instance of BMS.net™, and will be passing on those cost-savings to our customers in the form of reduced licensing costs," adds Soupliotis.

About Ayuda Media Systems

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – December 16, 2008– Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of their flagship product, BMS.net™. Version 2.43 introduces 15 new Finance & Sales Reports as well as enhanced Visual Ops functionality including the ability to schedule work orders for multiple weeks at a time.

One of the two main objectives of the latest BMS.net™ release is improving operational efficiencies. From copy management, to work order management, and even bill-poster management, ensuring that everything is done on time and accurately is a time-consuming process at most OOH media companies. Consequently, the enhancements to the Visual Ops functionality are all targeted towards decreasing the amount of time spent managing work orders and material. "Improving process efficiencies has always been one of our main goals," says Andreas Soupliotis, President & CEO of Ayuda Media Systems. "Each minute saved by improved efficiency, can be spent on increasing sales for the organization. This is why at Ayuda, we take process improvement to heart."

The second main objective of the BMS.net™ v2.43 release is empowering sales managers to make quicker decisions based on up-to-date sales & finance data. By providing sales managers with dynamic access to real-time, up-to-date sales information – as opposed to having to wait for month-end (or even quarter-end) reports to be generated – BMS.net™ v2.43 allows sales managers to react more quickly to changing market conditions. "If sales are slow during the month, sales managers will know immediately. They can then take proactive measures – such as discounting inventory, or creating bonus packages – to rectify the situation before the month is over," adds Soupliotis. "Conversely, if sales are surging, sales managers can react accordingly – perhaps adjusting pricing to meet demand, or shifting inventory from lower-paying campaigns."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – September 16, 2008– Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the availability of the Invoicing 2009 Package – an integral component of their BMS.net™ suite of OOH management software. The Invoicing 2009 package contains innovative new features such as direct transfer to leading GL systems at the click of a button, as well as automatic credit adjustments, and separate billing vs revenue recognition schedules.

With the BMS.net™ Invoicing 2009 package, finance teams at OOH media companies can now transfer data directly into AR batches in leading accounting packages such as Microsoft’s Dynamics GP (formerly Great Plains). The Invoicing 2009 package also supports separate billing vs revenue recognition schedules, which, when combined with the transfer to GL feature, virtually eliminate the need for manual GL adjustments. Based on the billing and revenue schedules defined in the system, BMS.net™ will automatically create the necessary GL entries that handle deferred revenue and accrued billing.

Some of the enhancements in the BMS.net™ Invoicing 2009 package include:

• Transfer to GL – Automatically transfer billing and revenue recognition information to leading accounting packages • Separate Billing vs Revenue Recognition Schedules – Send invoices on a separate schedule from your revenue recognition • Automatic Credit Adjustments – Modifications to campaigns automatically trigger credit adjustments in the GL • Modified Billing Dashboard – Easily track if a campaign’s billing has been modified before generating an invoice batch • Missing/Invalid Billing Dashboards – Track campaigns that are missing billing and/or have invalid billing defined • And more!

"With the release of Invoicing 2009, we have focused on delivering features that reduce manual entry by the finance team," explains Joe Cotugno, Vice-President of Client Services at Ayuda Media Systems. "By minimizing human intervention, BMS.net™ minimizes the likelihood of errors, and consequently makes the finance team’s job more efficient."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – April 7, 2008

- Eye Proof enables EYE to deliver total accountability for clients’ advertising campaigns, making it simple for agencies and advertisers to track the progress of their campaigns with EYE.

The EYE portfolio in North America encompasses over 4,500 panels in nearly 300 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs.

John G. Miller, Chairman North America of Kinetic Worldwide, commented: "With advertiser budgets being scrutinized for accountability we are thrilled that EYE is launching Eye Proof, enabling us to confirm our campaign postings in a much shorter time period and with greater precision."

"Eye Proof represents a new frontier in Proof-of-Performance systems," stated Andreas Soupliotis, President and CEO of Ayuda and creator of BMS.net™. "We could not be more excited to work with EYE on the release of this customized tool," he added.

The Eye Proof system will provide clients with the following capabilities:

• View up-to-date posting details for campaigns • Track campaign status via web browser anywhere that Internet access is available • Obtain detailed posting data by DMA and malls for all panels in a campaign • Generate flexible, professional, print-quality completion reports that include photos and mall maps • Download POP photos of every posting in the campaign • Access all campaigns with a single login

David Gibbs, CEO Eye Media North America said today: "We are proud to add this innovative tool to EYE’s current offerings. At EYE, we value and deliver accountability and transparency. Eye Proof is a shining example of these ideals."

"We’re very pleased with this new system and look forward to continued benefits with all of our present and future campaigns with EYE," added Mr. Miller.

EYE initially launched this system for direct advertisers in late January, expanded out to agencies and their clients in mid February. With this launch, EYE is the first mall media company to provide its clients this web-based POP system, powered by BMS.net™.

About EYE

EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, Europe and North America.

Eye Corp Pty Ltd is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s TEN television network.

For further information please contact:

Michelle Schiano Marketing Director, North America EYE 747 Third Avenue, 35th Fl. New York, NY 10017 +1 (646) 871-4413 michelleschiano@eyecorp.com www.eyecorp.com

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – March 29, 2007– CBS Outdoor, one of North America’s largest outdoor media companies, has selected Ayuda Media Systems’ revolutionary BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers throughout North America.

CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide, providing custom media solutions to outdoor advertising agencies and direct clients throughout the United States, Canada, Mexico, South America, China and Western Europe, which includes a strong presence in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain.

CBS Outdoor’s customers – including major national & international advertising agencies – will be able to retrieve up-to-the-minute completion information for all of their OOH campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details developed by Ayuda Media Systems.

"We are thrilled to count CBS Outdoor as one of our most prominent clients," says Andreas Soupliotis, President & CEO of Ayuda Media Systems. "With over 40 markets in the U.S., and upwards of 100,000 billboards, CBS Outdoor is Ayuda’s largest customer to date. We are honored to have been selected as CBS’ technology partner of choice, and look forward to strengthening our relationship even further in the future."

About CBS Outdoor

CBS Outdoor is a division of the CBS Corporation, and is one of the leading outdoor media companies in the world. CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide. CBS Outdoor sells and services more outdoor advertising than any other billboard company in North America and currently operates nearly 550,000 outdoor media displays nationwide. In addition to over 100,000 traditional Billboards spread throughout every major U.S. city, CBS Outdoor offerings also include Street Furniture advertising, Transit advertising, Mall advertising and more, with coverage across vast geographies utilizing multiple media forms within key markets.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – February 5, 2007- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today introduced BMS.net™ LiveLink – revolutionary inventory management functionality using Microsoft Excel as the data-entry tool – as part of the latest release of the next-generation version of their flagship product, BMS.net™ version 2.3.

"Many of our customers were accustomed to using Excel to manage their inventory. With BMS.net™ LiveLink, they get the familiar Excel interface, with the full benefit of BMS.net™ in the back-end," says Joe Cotugno, Director of Products at Ayuda Media Systems. Incorporating cutting-edge data-synchronization technology from Microsoft, BMS.net™ LiveLink is not simply a data export tool. LiveLink offers fully bi-directional data synchronization capabilities. "After modifying inventory data directly within Excel, users can synchronize their changes to the BMS.net™ Matrix with the click of a button," adds Cotugno.

The BMS.net™ LiveLink functionality unveiled today allows users to use Microsoft Excel to:

• Add, edit, & delete panels directly from within Excel • Add, edit, & delete sites directly from within Excel • Update location, address, and contact information for all panels • Batch update geo-code data (ie: latitudes & longitudes) for all panels • Maintain Photo Sheet info for all panels • Add panels to sites • And More!

"Ayuda is a Microsoft Gold Certified Partner which grants us unprecedented access to all the latest Microsoft technology. We are always on the lookout for new and innovative technologies that will allow us to enhance our users’ experience with BMS.net™," added Andreas Soupliotis, President & CEO of Ayuda Media Systems.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – January 31, 2007 - EYE North America, the premier Mall Media provider in the US, has selected Ayuda Media Systems’ BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers throughout its 300+ shopping malls in the US.

The EYE portfolio in North America encompasses over 4,500 panels in nearly 300 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs. EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, Europe and North America.

EYE North America’s customers – including major national & international advertising agencies – will be able to retrieve up-to-the-minute completion information for all of their mall campaigns via a secure, online Proof Of Performance website that includes interactive mall maps, photos, and real-time posting details developed by Ayuda Media Systems.

"We are delighted to count EYE North America as one of our largest indoor media POP clients," says Andreas Soupliotis, President & CEO of Ayuda Media Systems. "We look forward to expanding our relationship with EYE in the future."

About EYE

EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, Europe and North America.

Eye Corp Pty Ltd is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s TEN television network.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – September 29, 2006- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of the next-generation version of their flagship product, BMS.net™ version 2.2 which introduces the all-new Mapping Connector.

Joe Cotugno, Director of Products at Ayuda Media Systems, commented on the release: "Ayuda is always searching for ways to improve the efficiency of OOH media vendors’ day-to-day operations. In our dealings with customers, one pain-point that constantly surfaced was the inability to quickly & easily generate maps of their inventory." Based on months of research with their top clients, Ayuda today unveiled their new Mapping Connector with the following key features:

• Fully integrated with BMS.net™ Inventory Management (no importing/exporting of location information to/from an external mapping tool) • Browse up-to-date inventory on an interactive Virtual Earth map • Rectangle, Radius, & Polygon selection tools • Search for and create maps of all locations for a specific Advertiser’s campaign • Create maps of typical 25/50/75/100 GRP Showings • Display proximity buffers using transparent shading • Overlay demographic target data onto maps (eg: Concentration of African Americans 18+ Years) • Overlay geo-coded Points of Interest onto maps (eg: Location of Starbucks in Manhattan) • Save, edit, and re-use maps using keyword tagging • Generate print-quality maps in PowerPoint

"With the release of the BMS.net™ Mapping Connector, we believe we have solved one of the OOH industry’s most pressing problems – the inability to quickly & easily create maps of their inventory," added Andreas Soupliotis, President & CEO of Ayuda Media Systems. "With just a few clicks, anyone in the company can create detailed, print-quality maps of their inventory without having to rely on 3rd-party mapping specialists."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY - August 21, 2006 - The American Association of Advertising Agencies’ ebiz for media initiative has secured the commitment of Ayuda Media Systems, Donovan Data Systems, eMediaTRADE, Harris Corporation, Spot Buy Spot, Video Communications Inc., and Vio Worldwide to be Founding Gateways (formerly known as Hubs). The ebiz for media Gateways are logical business entities that are responsible for orchestrating electronic transactions to and from trading partners using XML standardized messages. These companies will lead the industry in creating an environment to allow easy and secure exchange of electronic transaction information across all advertising media.

"The gateways are critical to the success of the eBiz initiative. These leading companies will facilitate the two-way movement of messages between buyers and sellers. Without them, two-way electronic transactions cannot happen," said Mike Donahue, EVP, AAAA and co-CEO, Ad-ID and ebiz for media.

The Founding Gateways represent technology partners of media sellers and media buyers across various media, including print, local television and radio, national cable, and out-ofhome. These media are closest to implementing industry standards and the participants have, at a minimum, the beginnings of an electronic infrastructure in place.

The Founding Gateways will be instrumental in creating the necessary requirements for the AAAA Registry, which holds all critical information necessary for trading partners, their system vendors, and the Gateways to connect electronically and securely. The close interaction of this small group will work to fast-track testing of industry standards in conjunction with the Registry, thus ensuring mass adoption moving forward. The participation of a small, dedicated group will move the ebiz for media initiative forward in the timeliest fashion and the guidelines will be made available to the industry for a controlled comment period upon their completion.

The commitment comes in the way of developing a working gateway, the testing of the gateways, and a financial contribution as the AAAA’s ebiz for media continues to make significant progress in encouraging the industry to adopt e-business processes.

For further information please contact:

Kipp Cheng Vice President, Director of Public Affairs AAAA +1 (212) 850-0720 +1 (917) 710-3916 kipp@aaaa.org

About AAAA

The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org

About Donovan Data Systems

Donovan Data Systems (DDS) is the leading systems and software provider to the advertising industry. It offers an exceptional range of business solutions that brings operating efficiencies to its clients in media agencies and marketing services companies.

Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. The DDS head office and data center is located in New York. The company has 14 offices in North America and Europe.

About eMediaTRADE

eMediaTRADE is a privately held technology service company near Atlanta, Georgia, providing electronic document solutions to enable e-commerce between media partners. eMediaTRADE’s unique software solution, Media eXchange Desk (MXD), streamlines and economizes the transactions associated with the purchase and reconciliation of media buys. MXD simplifies EDI techniques by providing in-network translation, valuemapping, validation, and archiving of electronic documents.

Clients include Arbitron, Wicks Broadcast Solutions, TelAmerica Media, Thompson Everett, CTV Media, The Hotel Network, and Cinema Screen Media among numerous other cable, broadcast television, and radio stations, as well as over 900 agencies. Visit www.eMediaTRADE.com for more information.

About Harris Corporation

Harris Broadcast Communications Division is one of four divisions within Harris Corporation, an international communications equipment company focused on providing assured communications™ services for government and commercial customers in more than 150 countries. One of the world's leading suppliers of broadcast technology, Harris Broadcast Communications Division offers a full range of solutions that support the digital delivery, automation and management of audio, video and data. Harris is a leading provider of software solutions for advertising, rep, media management (traffic, billing and scheduling), broadband, digital asset management, and automation for workflow management.

About Spot Buy Spot

Spot Buy Spot delivers technology solutions to media companies including media rep firms, media sellers, agencies and buying services. SBS helps its clients define best business practices, makes the most of existing media software solutions, and drives its clients’ business forward with innovative and advanced solutions. The company has extensive experience in designing and building complete media systems that support etransactions between buy-side and sales-side trading partners.

Additionally, Spot Buy Spot has been an integral participant in industry initiatives and has developed official solutions for these initiatives including electronic ordering and invoicing services across cable, radio and broadcast television. Learn more about Spot Buy Spot at www.spotbuyspot.com.

About VCI

As the industry’s most successful sales, traffic and accounting partner, VCI Solutions delivers media revenue solutions that allow professionals working in broadcast and cable networks better anticipate change and more efficiently manage their business in a rapidly evolving marketplace. With more than 310 customers in North America, we have become a trusted and reliable traffic solution. With over 20 years of experience in the industry, VCI products and services help our customers improve the management of all key functions to maximize their revenue. Our products also help facilitate future channel and revenue stream expansion, through utilizing a flexible system that matches our customer’s workflow and needs. VCI has established itself as a market leader, as well as being one of the fastest growing companies in our marketplace. By choosing us as a business partner, our customers feel safe knowing that they will benefit from our industry leadership and understanding, our history of continual innovation and development, and our thoroughly tested and reliable technology.

About Vio Worldwide

Vio Worldwide provides solutions to streamline digital supply chains. Thousands of customers around the world depend on Vio: advertisers and their suppliers for automating ad creation, proofing and fulfilment; and publishers for automating their ad checking and reception.

The tools to achieve this include: customer-facing service portals; automated ad and page composition; digital asset management; automated, remote preflighting solutions; colormanaged soft proofing; standards-based integration of business and production systems, including insertion management and booking reconciliation; securely managed, tracked and automated online delivery; innovative network design and outsourced 24/7 network management. With offices in the U.S., U.K., Israel and France and operating globally, Vio Worldwide is part of Leo Capital plc, a UK-based quoted company with around $400 million in assets. Vio Worldwide leads the way in technology standards, participating in XML standards-setting bodies for JDF, AdsML and ebiz for media.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – May 15, 2006- Van Wagner, the dominant outdoor advertising company in NYC, has selected Ayuda Media Systems’ revolutionary BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers nationwide.

Building upon the success of Van Wagner Aerial Media’s recent POP launch, Van Wagner has decided to rollout the BMS.net™ Proof Of Performance platform nationwide for its Outdoor division as well. Van Wagner’s customers will be able to retrieve up-to-the-minute completion information for all of their outdoor and aerial campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details.

"This agreement is a result of the outstanding business relationship we have built with Van Wagner and serves as a testament to Ayuda’s dedication to providing superior client services to all our customers,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “We are delighted to have Van Wagner on board with our POP platform, and look forward to strengthening the relationship even further in the future."

About Van Wagner Outdoor

Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. They are the market leader in New York City (large format and street furniture), hold leading positions in Los Angeles and Washington, DC, and have a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada.

About Ayuda Media Systems

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – May 5, 2006- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of the next-generation version of their flagship product, BMS.net™ version 2.1.

Ayuda is committed to continuously evolving their software suite to better address ever-changing business needs and processes. Customer feedback plays an important role in the design and addition of new features and functionality. BMS.net™ v2.1 includes the following enhancements:

• New Microsoft Office-style "Ribbon Bar" navigation throughout the suite • New 2D Visual Charting timeline view – allows charting on a calendar view • New POP User Management screen – allows users to manage access to POP Website

"Ayuda works closely with all of our customers to understand their specific business processes, workflows and usage patterns," claims Joe Cotugno, Director of Products at Ayuda Media Systems. "We compile and track this information into our internal development systems, and base new features and enhancements on the most requested functionality. We are constantly evolving BMS.net™ to meet the needs of our clients and the OOH industry in general."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – April 10, 2006- Van Wagner Aerial Media, the largest banner-towing, aerial advertising business in the United States, today announced the launch of BMS.net™ Aerial Proof Of Performance enabling Van Wagner to provide precise, timely proof-of-performance reporting that their customers can track from desktop computers in real time.

Ayuda’s BMS.net™ Aerial POP platform helps Van Wagner ensure programs run as planned by integrating with state-of-the-art GPS devices equipped on their entire aerial fleet to monitor campaigns. The platform draws upon the GPS technology installed in every Van Wagner plane to provide interactive satellite mapping, geo-coded time stamps and business targeting data overlaying the flight path and also integrates directly with back-end routing and invoicing systems.

Andreas Soupliotis, President & CEO of Ayuda Media Systems, says, “This marks a great milestone for Ayuda – we are incredibly proud that such an innovative company as Van Wagner has implemented our Proof Of Performance platform. We are delighted to be doing business with one of the nation’s premier outdoor advertising companies and look forward to a fruitful business relationship with Van Wagner.”

About Van Wagner Aerial Media

Van Wagner Aerial Media, LLC, a subsidiary of Van Wagner Communications, LLC, provides orchestrated and key market aerial coverage across the United States since 1946. Van Wagner has made significant investments to develop unsurpassed operations, maintenance, systems and tools to bring a greater level of control and responsiveness to the skies. They employ their own pilots, own and operate a nationwide fleet of fully insured planes, and equip their fleet with proprietary tools including GPS devices to monitor campaigns in real time. Van Wagner Aerial Media’s custom networks – including Cities, Beaches, NFL, NCAA Football, & NASCAR – provide comprehensive coverage or a targeted presence reaching virtually any audience.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

New York, NY – January 6, 2006- Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the release of the next-generation version of their flagship product, BMS.net™ version 2.0.

Ayuda is a strong believer in continuously evolving their software suite to better address ever-changing business needs and processes. With this in mind, the latest version of Ayuda’s flagship media management platform, BMS.net™ v2.0, includes the following major enhancements:

• Completely revamped layout for more efficient use of screen real estate throughout the suite • Streamlined workflows based on customer feedback in POP, Inventory, and Charting Packages • Updated technology stack, including .Net Framework 2.0, and ClickOnce deployment o Allows automatic updates with no user intervention • Support for SQL Server 2005 • General performance & speed optimizations o Search results up to 50x faster o Saving up to 20x faster • New "Time Line View" in POP Upload for easier data entry • Drag & Drop photo synchronization • Ability to enter and manage Reason Late for POP • Many more revolutionary new features

"BMS.net™ 2.0 has been completely re-architected from the ground up and represents the culmination of almost 2 years of effort by Ayuda’s R&D team," claims Joe Cotugno, Director of Products at Ayuda Media Systems. "Ayuda has been working closely with all its customers to gather usability, performance, and functional feedback over the last 24 months, and BMS.net™ version 2.0 is the direct result of all the feedback."

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com

South Bend, IN – September 15, 2005- Burkhart Advertising, Northern Indiana’s largest family-owned outdoor adverting company, has selected Ayuda Media Systems’ flagship BMS.net™ software suite as their next-generation, media management platform.

Burkhart’s management team overwhelmingly endorsed BMS.net™ after reviewing the comprehensive list of features and functionality it offered and performing an exhaustive competitive analysis. Burkhart will use BMS.net™’s advanced inventory management, charting, operations, invoicing, lease payout, mapping, and Proof Of Performance platform to more effectively manage and operate their outdoor advertising business.

The deployment of BMS.net™ is projected to replace four separate applications at Burkhart, spanning sales management, charting, invoicing, and lease payouts, as well as provide additional business benefits such as one-click mapping, and online Proof Of Performance.

“We are delighted to count Burkhart as one of our valued clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems, the developers of BMS.net™. “We look forward to consolidating the various business processes currently in place at Burkhart and eliminating the multiple points of data entry that are preventing Burkhart from growing their business.”

About Burkhart Advertising

Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas.

About Ayuda Media Systems

Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.

For further information, please contact:

Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com