Christie chooses Ayuda for its Cinema Lobby Experiential Network
Christie Experiential Networks chooses Ayuda Platform to run all ad operations and digital signage in client theatres nationwide
Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today that Christie® Experiential Networks® (CEN) has implemented the Ayuda Platform to manage all aspects of its media sales, operations, digital and experiential ad-serving strategies across the USA. CEN will leverage the Ayuda Platform to continue growing its nationwide footprint to more than 2000 cinemas nationwide, which would represent 94% DMA coverage. The Ayuda Platform will power all of CEN’s engaging advertising offerings such as user-driven video walls, multi-sided immersive environments, and high-impact Hero Walls, in addition to seamlessly powering digital menu boards, directional and box-office signage in all CEN locations. “CEN offers advertisers a premium large-scale network of refined, multi-platform digital experiences for the consumer,” noted Kevin Romano, Senior Director, Christie Global Media Networks,. “Ayuda’s platform touches every part of our business, from sales apps that our salesforce will use to make it easier to help our customers plan and buy targeted audiences, to advertising contract management, digital ad serving and menu board control, as well as back-office finance applications. In Ayuda we have selected a true partner that not only provides us with a reliable platform to manage all of our digital advertising offerings, but one that empowers CEN to provide next-generation immersive experiences. Through Ayuda we look forward to offering our advertisers the ability to programmatically buy and execute campaigns.” Daniel Fleischer, Ayuda’s Vice President of Global Business Development, adds: “What’s extremely exciting about the privilege of working with Christie is the immense drive their team demonstrates in delivering an unparalleled, premium experience for advertisers using the best technologies. CEN truly showcases the value of the cinema lobby as a premium advertising venue. With long dwell times and rich audience data available, CEN offers advertisers, studios, and audiences incredibly engaging next-gen experiences such as interactive games, mobile integration, and high impact positioning with the potential to offer either one-to-many or one-to-one targeted campaigns based on the location of the audience within the lobby. Ayuda’s Data Science team will also help CEN leverage real-time and Big Data sources to programmatically deliver campaigns, further showcasing the tremendous advertising potential of the cinema lobby.”
About Ayuda Media Systems
Ayuda is a digital out-of-home ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. The Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a full programmatic stack, enabling media vendors to setup private marketplaces & exchanges, a self-service buying app for media buyers, and an ad server that can work with first party data to serve ads and target demographics in real-time. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.