Global Ad Tech Leader Ayuda Promotes Christian Moody to UK Director, EMEA
New Role to Expand Company’s OOH Ad Tech Solutions in Europe, Middle East and Africa
Ayuda Media Systems (“Ayuda”), an Out-Of-Home (OOH) ad tech company, announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the position of UK Director, EMEA. Moody will focus on driving continued growth in the highly dynamic EMEA market following multiple successful engagements working with leading OOH advertising companies in Europe. Andreas Soupliotis, CEO of Ayuda commented: “We are delighted to promote Christian to the position of UK Director of our thriving EMEA business. There is nobody better positioned than Christian to forge relationships with the leading media owners and technology partners in the UK. This will lead to new game-changing capabilities and services that we can offer to the DOOH marketplace on a global level." Having worked for Ayuda for the past five years and previously for a decade at JCDecaux UK, Moody is primed and ready to leverage his deep industry expertise to deliver solutions and excellence to Ayuda’s customer base throughout EMEA. Moody shared: “I’ve gained tremendous insights on the multi-dimensional inner workings of major media operators over the past 15 years. This enables me to help Ayuda with strategic business initiatives in this rapidly expanding market.” As the UK has been widely recognized as a hotbed of DOOH innovation for some time, Moody’s main priority as UK Director will be to ensure that Ayuda's clients are operating at maximum efficiency and are continually provided with first-class, leading-edge technology on both Enterprise Resource Planning (ERP) and programmatic platforms. Adds Moody “I am thrilled to accept this new position. Ayuda is an exciting company because it constantly reinvents itself to stay ahead of advances in ad tech. We are arguably entering one of the most revolutionary periods in OOH’s history with major developments in programmatic, data and automation, and I relish the exciting challenges that come from working for such a forward-thinking, innovative company.”
Ayuda is an ad tech company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE.
Ayuda[x] is a marketing technology company that helps marketers target consumers based on where they are and places they’ve been. Ayuda[x] consists of a platform and a go-to-mobile market strategy. The full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange, a DOOH ad server, and a cross-screen DSP. For details, visit www.ayudax.com