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Pay per Look is an advertising model used in out-of-home media (typically digital displays), where advertisers pay the media vendor only when someone looks at their ad. The Pay per Look model uses technology that relies on optical sensors and/or video cameras (known as anonymous video analytics (AVA) technology) to detect faces that turn towards the display while completely honoring privacy.

Advertisers pay for each look their ad receives, with the actual amount paid based on the Cost per Look (CPL). In this regard, Pay per Look is modeled after the Internet’s Pay per Click model as proven by Google AdWords.

Look-based Billing

With Pay per Look billing, the client sets their daily budget and Splash will automatically continue to display the ad until the daily budget is achieved. The client is charged only if someone looks at the ad, not when the ad is displayed. The Daily Budget is entirely up to the client and will depend on the amount the client is comfortable spending on Pay per Look advertising each day.

Intel™ Aim Suite Technology

Pay per Look leverages the integration of AVA software such as Intel's Audience Impression Metrics (the Intel™ AIM Suite), which relies on optical sensors to detect faces that turn towards the display while completely honoring privacy, to determine how many looks an ad received. For digital panels, Pay per Look cross-references the playlog to correlate looks with specific ads.

Proof of Look Dashboard

Advertising clients benefit from a dynamic, real-time Proof of Look Dashboard that allows them to track their daily Pay per Look ad spend as well as analyze their campaign ROI. Leveraging the analytics provided by the AVA software, clients can view campaign performance metrics such as gender distribution, age distribution, look dwell time, and more.