Ayuda Labs

Incubating the future of OOH.


 
Nirvana™ explores the possibility of transforming a conventional OOH digital signage software player into an ad server that mimics the behavior of online internet ad servers. Using Big Data sources, Nirvana™ continuously re-targets desired demographics during the course of a campaign and shifts the creative to the appropriate digital billboard accordingly, effectively delivering an automated way for digital billboard operators to sell audience and budget as opposed to locations. Nirvana™ uses the Cerebro™ out-of-home media plan optimization engine that automatically chooses optimal locations for campaigns based on the desired campaign objectives.
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  • Key Features:

    • Impression-based Billing
    • Powered by Cerebro™
    • Campaign Analytics

 
Pay per Look is an advertising model used in out-of-home media (typically digital displays), where advertisers pay the media vendor only when someone looks at their ad. The Pay per Look model uses technology that relies on optical sensors and/or video cameras (known as anonymous video analytics (AVA) technology) to detect faces that turn towards the display while completely honoring privacy.

Advertisers pay for each look their ad receives, with the actual amount paid based on the Cost per Look (CPL). In this regard, Pay per Look is modeled after the Internet’s Pay per Click model as proven by Google AdWords.
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  • Key Features:

    • Look-based Billing
    • Intel™ Aim Suite Technology
    • Proof of Look Dashboard

 
Rewind™ is an add-on to the Ayuda Platform™ interactive POP Website, which records and intelligently annotates webcam feeds from digital roadside billboards, automatically creating “hotspots” to which DOOH buyers can jump back in time and view. Rewind™ is the most intelligent and user-friendly way of determining whether dynamic content has played. Rewind™ works on top of third-party existing digital signage players, or the Splash Player™.
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  • Key Features:

    • Dynamic Proof
    • Go Back in Time