Ayuda Media Systems’ flagship Splash DOOH platform will showcase conceptual demo of future Pay-per-Look integration possibilities of Intel® AIM Suite technology
By Joe Cotugno, Las Vegas, NV
Feb 23, 2011
Ayuda Media Systems (“Ayuda”) announced today that it will be showcasing a concept demo with the integration of the Intel® Anonymous Impression Metrics Suite (Intel® AIM Suite) into Splash, its flagship ERP system for DOOH networks, at the DSE 2011 show in Las Vegas. Dubbed “Pay-per-Look”, the concept will allow advertisers to be billed based on how many people actually looked at their ad which can be determined by using Intel® AIM Suite technology that relies on optical sensors to detect faces that turn towards the display while completely honoring privacy.
“Technology allows us to create ever more meaningful ways to bring an advertiser’s message to the right audience,” said Andreas Soupliotis, CEO of Ayuda. “The future of ad sales might see network operators charge advertisers based on how many people actually look at an ad, as opposed to how many people are exposed to an ad, as is the case today.” Pay-per-Look is a revolutionary concept in ad-based advertising that will leverage audience tracking technology to track who has viewed the ad, and bill advertisers based on the number of “looks”. Current practice in the ad-based DOOH industry is to bill based on the number of impressions delivered. However, impression counts are typically based on audience measurement research that simply counts how many people are exposed to, or have the chance of being exposed to, an ad. The Pay-per-Look concept would take impression counts to the next level by counting people looking at an ad, as opposed to counting people passing by an ad. By combining anonymous audience detection technology with digital signage software, it becomes possible to detect exactly how many “looks” each campaign received.
The integration of this technology demonstrates much promise for both network operators and advertisers. Using the Pay-per-Look concept, network operators could have the metrics to prove the viability of their network and advertisers would benefit by only paying for people who actually view their ad. Soupliotis explains further: “This is a concept demo, much the same way car manufacturers demo concept cars at auto shows. While the Pay-per-Look concept is futuristic, it offers insight into a possible world where DOOH billing resembles the Internet’s Pay-per-Click success as proven by Google AdWords.” Ayuda, developers of Splash, an ERP system for digital signage networks that includes content management software as well as a digital player, has been developing solutions for the OOH industry for over seven years and has invoiced over a quarter of a billion dollars in OOH billing. Meanwhile, the Intel AIM Suite technology will enable any network operator to detect, analyze, and audit audience measurement data, and have a clear picture of how digital signs are influencing audience behavior.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
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