Ayuda Gearing Up to Offer Flagship Media Management Suite via Enterprise Cloud Computing Platform
Joe Cotugno, New York, NY
Jan 5, 2009
Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced their intention to offer their flagship BMS.net™ suite via an Enterprise Cloud Computing initiative. Media companies of all sizes will be able to deploy the world’s most sophisticated OOH management suite and benefit from the convenience, flexibility, and cost savings of utility computing.With literally hundreds of small to midsize media operators in the United States alone, Andreas Soupliotis, President & CEO of Ayuda Media Systems, explains their strategy: “Traditionally, media operators were forced to install enterprise management systems on their own hardware, requiring internal resources to manage that hardware. Not all media operators have the budget or capacity to manage such a solution. We believe that offering our software via the Cloud will enable us to capture a larger market share by attracting small to midsize media vendors who normally do not have the IT infrastructure in place to implement a sophisticated, enterprise software suite like BMS.net™.”
The combination of BMS.net™’s fully-featured media management capabilities and the ease-of-use, flexibility, and dynamic provisioning capabilities of cloud computing platforms, provides a convenient virtual computing environment that reduces the deployment cost of media management systems by eliminating up-front capital costs for hardware and software, while also reducing ongoing IT infrastructure support costs.
Based on internal estimates, BMS.net™ Cloud Edition can save companies up to 75 percent in the total cost of ownership of media management software.Opens the Doors to International ExpansionWith BMS.net™ Cloud Edition, Ayuda will be the first and only OOH software provider to offer a SaaS solution to its customers. Ayuda expects this innovation to increase its share of the OOH software market by initially attracting small to midsize OOH vendors in the U.S., and eventually by allowing Ayuda to expand to international markets such as Europe, Japan, & China.
“With over $2B in advertising expenditures last year, Japan is the second largest OOH market, after the United States. With our BMS.net™ Cloud offering, it will be easier for Ayuda to penetrate the Japanese market, along with the greater Asian, and European markets,” says Soupliotis.Launch Expected This YearAyuda plans to transition its first pilot customers to BMS.net™ Cloud Edition in Q3, with a full-scale rollout by end of 2009. The BMS.net™ Cloud Edition will offer all of the same functionality as the current on-premise solution offered by Ayuda, at a fraction of the cost. “We will realize significant cost-savings by consolidating all our clients on a single multi-tenant cloud instance of BMS.net™, and will be passing on those cost-savings to our customers in the form of reduced licensing costs,” adds Soupliotis.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200