Cerebro

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Cerebro™ is a set of APIs-as-a-service for software developers of an OOH company. It helps developers build programs that can generate optimized media plans and proposals that include TAB OOH Ratings or Route UK data into their custom software. Exposed as SOAP Web services, Cerebro™ offers a sophisticated planning engine that can optimize a media plan over multiple, competing objectives such as reach & frequency, in-market TRPs and GRPs, number of panels, budget, and geography. At its core Cerebro™ is a non-linear, mathematical optimization engine that uses meta-heuristic numerical techniques to emulate the brain of a media planner.

Cerebro™ is offered in these flavors:

  • Cerebro™ US Plan Optimizer – SOAP web services that optimize a media plan over multiple campaign objectives that include tab ooh ratings such as in-market reach & frequency, in-market trps, number of panels, budget, and geography (e.g. widest dispersion). updated quarterly with each tab update.
  • Cerebro™ UK Data Services –  SOAP Web services that calculate per-panel or plan in-market reach, frequency and GRPs using Route data. Updated quarterly with each Route update.
  • Cerebro™ UK Plan Optimizer – SOAP Web services that optimize a media plan over multiple campaign objectives that include Route data such as in-market reach & frequency, in-market GRPs, number of panels, budget, and geography (e.g. widest dispersion). Updated quarterly with each Route update.
  • All Cerebro™ services can be consumed by any programming language that speaks SOAP, such as C#, or Java.

Leverage Audited Audience Metrics

Cerebro™ leverages third-party audience metrics such as TAB OOH Ratings in the US or Route data in the UK, to obtain audited TRP and Reach & Frequency data. The Cerebro™ APIs allow developers to combine the data retrieved from the audited audience metrics providers, with their own asset and availability information to generate optimized media plans.

Web Services Based

Because the Cerebro™ planning optimization engine is exposed as web services, it can plug into any contemporary sales, proposal, or charting tool that is typically used today by OOH media operators, including homegrown software. OOH Developers can use standard SOAP method calls from any platform to consume the Cerebro™ APIs.

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Ayuda π

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Ayuda π is a set of application programming interfaces (APIs) that allows software developers at an out-of-home company to integrate existing applications with the Ayuda Platform. Exposed as a set of SOAP Web services on the Cloud, developers can connect to Ayuda π using almost any programming language such as Java and C#.

The Ayuda Platform is big. Really big. So big that it’s likely that an OOH company will at first only adopt the Ayuda Platform in parts. For example: a media company may want to use Splash in conjunction with a mainstream third party CRM instead of Juice. In such an example, real-time integration can be achieved between both systems by calling functions on Ayuda π.

Whatever custom integration needs a media company has with bespoke, legacy, or third party systems, Ayuda π provides the necessary framework to enable a great integration story. Start connecting with Ayuda π.

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