GSTV First Client to Go Live With Juice Sets Bar Higher
By Daniel Fleischer, Las Vegas, NV
Mar 6, 2012
Gas Station TV (GSTV), the largest national at-the-pump television network, has just selected Ayuda Media Systems’ comprehensive Platform to manage its media sales and operations workflow. The Ayuda Platform consists of four products for digital video advertising networks: Juice (sales tools for CRM, availability checking, and instant proposal generation), Splash (for scheduling, player and content management), Finance (for invoicing and leasing) and Impress (for retailer and partner collaboration). Of special interest is to note that the platform allows GSTV to empower clients with the ability to traffic and schedule ads directly to screens themselves, a key business advantage supporting it’s recently launched local sales division. GSTV, whose at-the-pump television network reaches almost 30 million monthly viewers in over 100 markets, has been searching for an integrated platform to efficiently run their entire network of screens at the pump, as well as automate core media business functions.
Selecting a proven platform like Ayuda’s was imperative to help manage station and viewer impression growth. GSTV’s growth is being fueled by its recently announced partnership with Wayne, a GE Energy Business. GSTV and Wayne launched inOvationTV this past September with a Wayne investment valued at more than $50 million. Wayne’s investment makes inOvationTV available to qualified stations free-of-charge, to be installed either as a retrofit to stations currently using Wayne’s industry-leading Ovation dispensers, or to retailers installing new Ovation dispensers from the factory. inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers. Ayuda’s Splash provides centralized management for media distribution to sites using various vendor players, including Scala, inOvationTV, and other players currently in operation or development by GSTV.
This player-agnostic scheduling capability enables GSTV to meet their expansion objectives from a centralized platform. Rather than creating different schedules and managing different CMS solutions, the primary user interface is now Splash – reducing traffic workload and potential human error. Similarly, in addition to the traffic and audience data provided by Nielsen, GSTV now will enhance its Proof of Play data for its various sub-networks by aggregating them into Splash, which provides a single point of access for reporting performance.
“We have evaluated countless products over the last several years to help us streamline our station operations and media management processes,” says David Leider, GSTV’s CEO. “Ayuda is the only vendor that has demonstrated a deep understanding of how to provide us with a holistic, integrated solution that will enable us to significantly streamline the way we run our business. The unique combination of CRM, billing, scheduling, content management and player software allows us to run our business end-to-end.” Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks achieve the same level of efficiency in managing their entire operations from a single system. Specifically, Ayuda’s platform will provide GSTV with functions from pre-sales pipeline management, to billing and invoicing, and enhanced proof of play.
Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to almost 30 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles, and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size and recall. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, on Facebook: Facebook.com/GasStationTV, and on YouTube: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824