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Ayuda Gearing Up to Offer Flagship Media Management Suite via Enterprise Cloud Computing Platform New York, NY - January 5, 2009 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced their intention to offer their flagship BMS.net™ suite via an Enterprise Cloud Computing initiative. Media companies of all sizes will be able to deploy the world’s most sophisticated OOH management suite and benefit from the convenience, flexibility, and cost savings of utility computing. Lowers Total Cost of Ownership of Media Management Systems With literally hundreds of small to midsize media operators in the United States alone, Andreas Soupliotis, President & CEO of Ayuda Media Systems, explains their strategy: “Traditionally, media operators were forced to install enterprise management systems on their own hardware, requiring internal resources to manage that hardware. Not all media operators have the budget or capacity to manage such a solution. We believe that offering our software via the Cloud will enable us to capture a larger market share by attracting small to midsize media vendors who normally do not have the IT infrastructure in place to implement a sophisticated, enterprise software suite like BMS.net™.” The combination of BMS.net™’s fully-featured media management capabilities and the ease-of-use, flexibility, and dynamic provisioning capabilities of cloud computing platforms, provides a convenient virtual computing environment that reduces the deployment cost of media management systems by eliminating up-front capital costs for hardware and software, while also reducing ongoing IT infrastructure support costs. Based on internal estimates, BMS.net™ Cloud Edition can save companies up to 75 percent in the total cost of ownership of media management software. Opens the Doors to International Expansion With BMS.net™ Cloud Edition, Ayuda will be the first and only OOH software provider to offer a SaaS solution to its customers. Ayuda expects this innovation to increase its share of the OOH software market by initially attracting small to midsize OOH vendors in the U.S., and eventually by allowing Ayuda to expand to international markets such as Europe, Japan, & China. “With over $2B in advertising expenditures last year, Japan is the second largest OOH market, after the United States. With our BMS.net™ Cloud offering, it will be easier for Ayuda to penetrate the Japanese market, along with the greater Asian, and European markets,” says Soupliotis. Launch Expected This Year Ayuda plans to transition its first pilot customers to BMS.net™ Cloud Edition in Q3, with a full-scale rollout by end of 2009. The BMS.net™ Cloud Edition will offer all of the same functionality as the current on-premise solution offered by Ayuda, at a fraction of the cost. “We will realize significant cost-savings by consolidating all our clients on a single multi-tenant cloud instance of BMS.net™, and will be passing on those cost-savings to our customers in the form of reduced licensing costs,” adds Soupliotis. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Updated Invoicing & Finance Package Includes Automatic Transfer to General Ledger, Separate Billing and Revenue Recognition Schedules, And Automatic Credit Adjustments New York, NY – September 16, 2008 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the availability of the Invoicing 2009 Package – an integral component of their BMS.net™ suite of OOH management software. The Invoicing 2009 package contains innovative new features such as direct transfer to leading GL systems at the click of a button, as well as automatic credit adjustments, and separate billing vs revenue recognition schedules. With the BMS.net™ Invoicing 2009 package, finance teams at OOH media companies can now transfer data directly into AR batches in leading accounting packages such as Microsoft’s Dynamics GP (formerly Great Plains). The Invoicing 2009 package also supports separate billing vs revenue recognition schedules, which, when combined with the transfer to GL feature, virtually eliminate the need for manual GL adjustments. Based on the billing and revenue schedules defined in the system, BMS.net™ will automatically create the necessary GL entries that handle deferred revenue and accrued billing. Some of the enhancements in the BMS.net™ Invoicing 2009 package include: • Transfer to GL – Automatically transfer billing and revenue recognition information to leading accounting packages • Separate Billing vs Revenue Recognition Schedules – Send invoices on a separate schedule from your revenue recognition • Automatic Credit Adjustments – Modifications to campaigns automatically trigger credit adjustments in the GL • Modified Billing Dashboard – Easily track if a campaign’s billing has been modified before generating an invoice batch • Missing/Invalid Billing Dashboards – Track campaigns that are missing billing and/or have invalid billing defined • And more! “With the release of Invoicing 2009, we have focused on delivering features that reduce manual entry by the finance team,” explains Joe Cotugno, Vice-President of Client Services at Ayuda Media Systems. “By minimizing human intervention, BMS.net™ minimizes the likelihood of errors, and consequently makes the finance team’s job more efficient.” About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Introduces Office-Style Ribbon Bar, Visual Charting, and POP Enhancements New York, NY - May 5, 2006 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of the next-generation version of their flagship product, BMS.net™ version 2.1. Ayuda is committed to continuously evolving their software suite to better address ever-changing business needs and processes. Customer feedback plays an important role in the design and addition of new features and functionality. BMS.net™ v2.1 includes the following enhancements: • New Microsoft Office-style “Ribbon Bar” navigation throughout the suite • New 2D Visual Charting timeline view – allows charting on a calendar view • New POP User Management screen – allows users to manage access to POP Website “Ayuda works closely with all of our customers to understand their specific business processes, workflows and usage patterns,” claims Joe Cotugno, Director of Products at Ayuda Media Systems. “We compile and track this information into our internal development systems, and base new features and enhancements on the most requested functionality. We are constantly evolving BMS.net™ to meet the needs of our clients and the OOH industry in general.” About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Introduces New, Integrated, Print-Quality Mapping Connector New York, NY - September 29, 2006 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of the next-generation version of their flagship product, BMS.net™ version 2.2 which introduces the all-new Mapping Connector. Joe Cotugno, Director of Products at Ayuda Media Systems, commented on the release: “Ayuda is always searching for ways to improve the efficiency of OOH media vendors’ day-to-day operations. In our dealings with customers, one pain-point that constantly surfaced was the inability to quickly & easily generate maps of their inventory.” Based on months of research with their top clients, Ayuda today unveiled their new Mapping Connector with the following key features: • Fully integrated with BMS.net™ Inventory Management (no importing/exporting of location information to/from an external mapping tool) • Browse up-to-date inventory on an interactive Virtual Earth map • Rectangle, Radius, & Polygon selection tools • Search for and create maps of all locations for a specific Advertiser’s campaign • Create maps of typical 25/50/75/100 GRP Showings • Display proximity buffers using transparent shading • Overlay demographic target data onto maps (eg: Concentration of African Americans 18+ Years) • Overlay geo-coded Points of Interest onto maps (eg: Location of Starbucks in Manhattan) • Save, edit, and re-use maps using keyword tagging • Generate print-quality maps in PowerPoint “With the release of the BMS.net™ Mapping Connector, we believe we have solved one of the OOH industry’s most pressing problems – the inability to quickly & easily create maps of their inventory,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems. “With just a few clicks, anyone in the company can create detailed, print-quality maps of their inventory without having to rely on 3rd-party mapping specialists.” About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Introduces BMS.net™ LiveLink, revolutionary inventory management functionality using Excel New York, NY – February 5, 2007 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today introduced BMS.net™ LiveLink – revolutionary inventory management functionality using Microsoft Excel as the data-entry tool – as part of the latest release of the next-generation version of their flagship product, BMS.net™ version 2.3. “Many of our customers were accustomed to using Excel to manage their inventory. With BMS.net™ LiveLink, they get the familiar Excel interface, with the full benefit of BMS.net™ in the back-end,” says Joe Cotugno, Director of Products at Ayuda Media Systems. Incorporating cutting-edge data-synchronization technology from Microsoft, BMS.net™ LiveLink is not simply a data export tool. LiveLink offers fully bi-directional data synchronization capabilities. “After modifying inventory data directly within Excel, users can synchronize their changes to the BMS.net™ Matrix with the click of a button,” adds Cotugno. The BMS.net™ LiveLink functionality unveiled today allows users to use Microsoft Excel to: • Add, edit, & delete panels directly from within Excel • Add, edit, & delete sites directly from within Excel • Update location, address, and contact information for all panels • Batch update geo-code data (ie: latitudes & longitudes) for all panels • Maintain Photo Sheet info for all panels • Add panels to sites • And more! “Ayuda is a Microsoft Gold Certified Partner which grants us unprecedented access to all the latest Microsoft technology. We are always on the lookout for new and innovative technologies that will allow us to enhance our users’ experience with BMS.net™,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Introduces 15 New, Dynamic Finance & Sales Reports Plus Enhanced Visual Ops Functionality New York, NY – December 16, 2008 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the latest release of their flagship product, BMS.net™. BMS.net™ version 2.43 introduces 15 new Finance & Sales Reports as well as enhanced Visual Ops functionality including the ability to schedule work orders for multiple weeks at a time. One of the two main objectives of the latest BMS.net™ release is improving operational efficiencies. From copy management, to work order management, and even bill-poster management, ensuring that everything is done on time and accurately is a time-consuming process at most OOH media companies. Consequently, the enhancements to the Visual Ops functionality are all targeted towards decreasing the amount of time spent managing work orders and material. “Improving process efficiencies has always been one of our main goals,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “Each minute saved by improved efficiency, can be spent on increasing sales for the organization. This is why at Ayuda, we take process improvement to heart.” The second main objective of the BMS.net™ v2.43 release is empowering sales managers to make quicker decisions based on up-to-date sales & finance data. By providing sales managers with dynamic access to real-time, up-to-date sales information – as opposed to having to wait for month-end (or even quarter-end) reports to be generated – BMS.net™ v2.43 allows sales managers to react more quickly to changing market conditions. “If sales are slow during the month, sales managers will know immediately. They can then take proactive measures – such as discounting inventory, or creating bonus packages – to rectify the situation before the month is over,” adds Soupliotis. “Conversely, if sales are surging, sales managers can react accordingly – perhaps adjusting pricing to meet demand, or shifting inventory from lower-paying campaigns.” About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Streamlines Proof Of Performance Website for Easier and Quicker Access to POP New York, NY – March 31, 2009 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the release of version 2.44 of their flagship product, BMS.net™ with a streamlined Proof Of Performance Website that affords advertisers and agencies quicker and easier access to their POP data. Based on feedback and usage analysis from some of the nation’s largest agencies, Ayuda enhanced their flagship POP Website to streamline the Proof Of Performance process. “We reviewed thousands of user workflows by analyzing the click-through data from our POP Website,” explains Joe Cotugno, Ayuda Media Systems’ Vice-President of Client Services. “This analysis allowed us to identify the most common workflows and streamline the POP Website to ensure those workflows are available in as few clicks as possible.” By identifying the most common requests made by users of the BMS.net™ POP Website, Ayuda enhanced the website by streamlining access to the commonly requested data. Specifically, version 2.44 includes the following enhancements to the POP Website: • Smart Search – Google-like search capabilities that allows agencies/advertisers to search by any reference number they may have on hand • Quick POP Links – Shortcut links to quickly & easily download commonly requested data such as Completion Reports, Location Lists, and Photos • Redesigned PDF Completion Reports – Completely redesigned Completion Reports include more information in a more condensed format to reduce overall size • And more! One of Ayuda’s main priorities has always been ensuring that their customers’ clients – some of the nation’s largest media agencies and advertisers – benefit from the efficiencies and synergies that Ayuda’s customers achieve by deploying BMS.net™. “We realize that making our customers’ clients happy is our number 1 priority at Ayuda. Because when our customers’ clients are happy, then our clients are happy as well,” added Andreas Soupliotis, President & CEO of Ayuda Media Systems. By gleaning feedback from media buyers and planners from some of the largest media agencies in the country – agencies such as Kinetic and Starcom – Ayuda has made significant enhancements to the BMS.net™ POP Website, to ensure that their customers’ clients remain happy and loyal. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Adds New Sales Tools Including a New Sales Connector, Dynamic Traffic Dashboards, and Enhanced Avails Checking New York, NY – May 28, 2009 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, announced today the availability of the latest release of their flagship product, BMS.net™ version 2.45. With a focus on sales tools to empower Account Executives, this release includes a number of new features including a new Sales Connector, dynamic Traffic Dashboards, and enhanced Avails checking. “At Ayuda, we understand that in the current economy, sales is everything. As such, empowering account executives with the tools they need to close deals more quickly and efficiently was the main focus of this release,” states Andreas Soupliotis, President & CEO of Ayuda Media Systems. Version 2.45 of Ayuda’s flagship BMS.net™ suite includes a number of optimized sales tools that let account executives manage their accounts more efficiently. Most notably, this version includes a dedicated Sales Connector that includes a new dynamic Traffic Dashboard which allows the sales team to easily track the status of their customers’ campaigns. In addition to the dynamic Traffic Dashboard, the new Sales Connector also includes the following features to help the sales team: • Traffic Dashboard – Easily track the status of each of your campaigns • Materials Received Dashboard – Track the arrival of copy to ensure your clients’ postings go up on time • Posting Dashboard – Track the status of all your customers’ postings at a glance • Enhanced Real-Time Avails – Check availability of individual panels, or get summary quantities at the click of a button • Over ten new sales reports • And more! “Every feature in this release was designed with the sales team in mind,” added Soupliotis. “We asked ourselves one fundamental question when deliberating each feature: ‘Will this help an account executive be more productive?’ Our goal was to provide the sales team with tools that would give them a competitive edge - especially in this current economy.” About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Completely Revamped UI, Streamlined Workflow, and Revolutionary New Features New York, NY - January 16, 2006 – Ayuda Media Systems, developer of the world’s most advanced media management platform for OOH companies, today announced the release of the next-generation version of their flagship product, BMS.net™ version 2.0. Ayuda is a strong believer in continuously evolving their software suite to better address ever-changing business needs and processes. With this in mind, the latest version of Ayuda’s flagship media management platform, BMS.net™ v2.0, includes the following major enhancements: • Completely revamped layout for more efficient use of screen real estate throughout the suite • Streamlined workflows based on customer feedback in POP, Inventory, and Charting Packages • Updated technology stack, including .Net Framework 2.0, and ClickOnce deployment o Allows automatic updates with no user intervention • Support for SQL Server 2005 • General performance & speed optimizations o Search results up to 50x faster o Saving up to 20x faster • New “Time Line View” in POP Upload for easier data entry • Drag & Drop photo synchronization • Ability to enter and manage Reason Late for POP • Many more revolutionary new features “BMS.net™ 2.0 has been completely re-architected from the ground up and represents the culmination of almost 2 years of effort by Ayuda’s R&D team,” claims Joe Cotugno, Director of Products at Ayuda Media Systems. “Ayuda has been working closely with all its customers to gather usability, performance, and functional feedback over the last 24 months, and BMS.net™ version 2.0 is the direct result of all the feedback.” About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Web Services initiative will enable the proliferation of “Eyes On” data to advertisers, agencies and vendors New York, New York - March 16, 2009 – Ayuda Media Systems announced today the successful deployment of the Eyes On Audience Delivery System to the Traffic Audit Bureau for Media Measurement. This deployment is the result of a three month effort by Ayuda and will allow TAB members to retrieve Eyes On demographic audience data for outdoor advertising in over 200 markets via industry-standard Web Services or through a dedicated Web application. The Eyes On Audience Delivery System (accessible from http://www.eyesonratings.com) is the culmination of TAB’s master plan to provide a revolutionary new outdoor media measurement system that, for the first time in the advertising industry, delivers actual ad exposure counts. The TAB's Board of Directors voted to award the contract to Ayuda following an RFP process involving multiple out-of-home software vendors. François de Gaspé Beaubien, Executive Chairman of Ayuda Media Systems commented on the TAB’s decision: “We are delighted to have been chosen by the TAB as partners in their initiative to establish Eyes On as the lingua franca of outdoor media measurement.” The decision ended an intensive search to identify the optimal out-of-home software vendor that could deliver a rich Web services platform in a strict timeframe. In awarding the project to Ayuda, the TAB Technical Committee found their proposal to be the strongest and the team highly qualified to execute the project. Industry Standard Web Services Technology The project undertaken by Ayuda entailed the design, development, and deployment of a comprehensive Web Services-based audience measurement delivery infrastructure. The Eyes On Web Services are a collection of programmable Web Services hosted by the TAB and designed to enable TAB members to integrate Eyes On demographics ratings into their web sites and software applications. The TAB believes that the use of Web Services as a delivery mechanism will increase the adoption of Eyes On within the outdoor industry as it will allow 3rd-party integrators to incorporate Eyes On data more easily. The TAB also mandated Ayuda to develop a Web-based application that offers members the ability to retrieve and download Eyes On data. The Web-based data delivery tool is primarily aimed at the TAB’s smaller members that might not have an MIS department to connect to Eyes On data via Web services. About TAB Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose primary mission is to audit the circulation of out of home media in the United States. Run by a tripartite board comprised of advertisers, agencies and media companies, the TAB acts as an independent industry organization in accordance with guidelines established by its Board of Directors. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Northern Indiana’s Largest Family-Owned Outdoor Advertising Company Goes Live BMS.net™ Invoicing 2009 Package South Bend, IN – January 22, 2009 – Burkhart Advertising, Northern Indiana’s largest family-owned outdoor adverting company, has deployed Ayuda Media Systems’ Invoicing 2009 software package – a component of Ayuda’s flagship BMS.net™ software suite. After several months of running duplicate invoicing systems side-by-side to ensure continuity and accuracy, Burkhart’s accounting team has signed off on going live with BMS.net™’s Invoicing 2009 package. The first official invoice generated from the BMS.net™ Invoicing 2009 package was delivered to a customer on January 12, 2009. The deployment of BMS.net™ Invoicing 2009 represents another milestone in Burkhart’s ongoing quest to improve their business efficiencies which started in 2006 when Burkhart first deployed Ayuda’s revolutionary BMS.net™ Proof Of Performance package. “We continue to count Burkhart as one of our most valued clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems, the developers of BMS.net™. “Ever since Burkhart first agreed to embark on this journey with Ayuda, we have been impressed with their constant drive for innovation and process improvement. We look forward to many more years of fruitful cooperation with Burkhart.” About Burkhart Advertising Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Northern Indiana’s Largest Family-Owned Outdoor Advertising Company to Deploy BMS.net™ South Bend, IN – September 15, 2005 – Burkhart Advertising, Northern Indiana’s largest family-owned outdoor adverting company, has selected Ayuda Media Systems’ flagship BMS.net™ software suite as their next-generation, media management platform. Burkhart’s management team overwhelmingly endorsed BMS.net™ after reviewing the comprehensive list of features and functionality it offered and performing an exhaustive competitive analysis. Burkhart will use BMS.net™’s advanced inventory management, charting, operations, invoicing, lease payout, mapping, and Proof Of Performance platform to more effectively manage and operate their outdoor advertising business. The deployment of BMS.net™ is projected to replace four separate applications at Burkhart, spanning sales management, charting, invoicing, and lease payouts, as well as provide additional business benefits such as one-click mapping, and online Proof Of Performance. “We are delighted to count Burkhart as one of our valued clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems, the developers of BMS.net™. “We look forward to consolidating the various business processes currently in place at Burkhart and eliminating the multiple points of data entry that are preventing Burkhart from growing their business.” About Burkhart Advertising Serving Northern Indiana as a family-owned & run business since 1964, Burkhart covers 38 counties providing more than 3,000 outdoor locations, including bus shelters and TriVision bulletins. Burkhart’s Transit advertising includes full bus wraps, posters and interior cards in the South Bend Market. Burkhart also has a presence in the Midwest, serving the Tri-State area in Southeast Nebraska, Fremont County Iowa, Northwest Missouri and Northeast Kansas. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
One of Nation’s Largest OOH Media Companies Selects BMS.net™ Proof Of Performance System New York, NY – March 29, 2007 – CBS Outdoor, one of North America’s largest outdoor media companies, has selected Ayuda Media Systems’ revolutionary BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers throughout North America. CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide, providing custom media solutions to outdoor advertising agencies and direct clients throughout the United States, Canada, Mexico, South America, China and Western Europe, which includes a strong presence in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. CBS Outdoor’s customers – including major national & international advertising agencies – will be able to retrieve up-to-the-minute completion information for all of their OOH campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details developed by Ayuda Media Systems. “We are thrilled to count CBS Outdoor as one of our most prominent clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “With over 40 markets in the U.S., and upwards of 100,000 billboards, CBS Outdoor is Ayuda’s largest customer to date. We are honored to have been selected as CBS’ technology partner of choice, and look forward to strengthening our relationship even further in the future.” About CBS Outdoor CBS Outdoor is a division of the CBS Corporation, and is one of the leading outdoor media companies in the world. CBS Outdoor is among the world’s largest out-of-home media companies with more than $2 billion in revenues worldwide. CBS Outdoor sells and services more outdoor advertising than any other billboard company in North America and currently operates nearly 550,000 outdoor media displays nationwide. In addition to over 100,000 traditional Billboards spread throughout every major U.S. city, CBS Outdoor offerings also include Street Furniture advertising, Transit advertising, Mall advertising and more, with coverage across vast geographies utilizing multiple media forms within key markets. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
EYE Corp Selects BMS.net™ Proof-of-Performance System For North American Division New York, NY – January 31, 2007 – EYE North America, the premier Mall Media provider in the US, has selected Ayuda Media Systems’ BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers throughout its 300+ shopping malls in the US. The EYE portfolio in North America encompasses over 4,500 panels in nearly 300 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs. EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, Europe and North America. EYE North America’s customers – including major national & international advertising agencies – will be able to retrieve up-to-the-minute completion information for all of their mall campaigns via a secure, online Proof Of Performance website that includes interactive mall maps, photos, and real-time posting details developed by Ayuda Media Systems. “We are delighted to count EYE North America as one of our largest indoor media POP clients,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “We look forward to expanding our relationship with EYE in the future.” About EYE EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, Europe and North America. Eye Corp Pty Ltd is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s TEN television network. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
Eye North America is thrilled to announce its new web-based Proof-of-Performance system, Eye Proof, powered by BMS.net™ New York, New York – April 7, 2008 – Eye Proof enables EYE to deliver total accountability for clients’ advertising campaigns, making it simple for agencies and advertisers to track the progress of their campaigns with EYE. The EYE portfolio in North America encompasses over 4,500 panels in nearly 300 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs. John G. Miller, Chairman North America of Kinetic Worldwide, commented: “With advertiser budgets being scrutinized for accountability we are thrilled that EYE is launching Eye Proof, enabling us to confirm our campaign postings in a much shorter time period and with greater precision.” “Eye Proof represents a new frontier in Proof-of-Performance systems,” stated Andreas Soupliotis, President and CEO of Ayuda and creator of BMS.net™. “We could not be more excited to work with EYE on the release of this customized tool,” he added. The Eye Proof system will provide clients with the following capabilities: • View up-to-date posting details for campaigns • Track campaign status via web browser anywhere that Internet access is available • Obtain detailed posting data by DMA and malls for all panels in a campaign • Generate flexible, professional, print-quality completion reports that include photos and mall maps • Download POP photos of every posting in the campaign • Access all campaigns with a single login David Gibbs, CEO Eye Media North America said today: “We are proud to add this innovative tool to EYE’s current offerings. At EYE, we value and deliver accountability and transparency. Eye Proof is a shining example of these ideals.” “We’re very pleased with this new system and look forward to continued benefits with all of our present and future campaigns with EYE,” added Mr. Miller. EYE initially launched this system for direct advertisers in late January, expanded out to agencies and their clients in mid February. With this launch, EYE is the first mall media company to provide its clients this web-based POP system, powered by BMS.net™. For further information please contact: Michelle Schiano Marketing Director, North America EYE 747 Third Avenue, 35th Fl. New York, NY 10017 646 871 4413 michelleschiano@eyecorp.com www.eyecorp.com Joe Cotugno Vice President, Client Services Ayuda Media Systems +1 (514) 845-0824 joe@ayudasystems.com About EYE EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, Europe and North America. Eye Corp Pty Ltd is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s TEN television network. About Ayuda Media Systems Ayuda is the creator of BMS.net™ (“Billboard Management System.NET”), the world’s most sophisticated software system for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, inventory management, charting, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy.
New York, NY, Aug. 21, 2006 … The American Association of Advertising Agencies’ ebiz for media initiative has secured the commitment of Ayuda Media, Donovan Data Systems, eMediaTRADE, Harris Corporation, Spot Buy Spot, Video Communications Inc., and Vio Worldwide to be Founding Gateways (formerly known as Hubs). The ebiz for media Gateways are logical business entities that are responsible for orchestrating electronic transactions to and from trading partners using XML standardized messages. These companies will lead the industry in creating an environment to allow easy and secure exchange of electronic transaction information across all advertising media. “The gateways are critical to the success of the eBiz initiative. These leading companies will facilitate the two-way movement of messages between buyers and sellers. Without them, two-way electronic transactions cannot happen,” said Mike Donahue, EVP, AAAA and co-CEO, Ad-ID and ebiz for media. The Founding Gateways represent technology partners of media sellers and media buyers across various media, including print, local television and radio, national cable, and out-ofhome. These media are closest to implementing industry standards and the participants have, at a minimum, the beginnings of an electronic infrastructure in place. The Founding Gateways will be instrumental in creating the necessary requirements for the AAAA Registry, which holds all critical information necessary for trading partners, their system vendors, and the Gateways to connect electronically and securely. The close interaction of this small group will work to fast-track testing of industry standards in conjunction with the Registry, thus ensuring mass adoption moving forward. The participation of a small, dedicated group will move the ebiz for media initiative forward in the timeliest fashion and the guidelines will be made available to the industry for a controlled comment period upon their completion. The commitment comes in the way of developing a working gateway, the testing of the gateways, and a financial contribution as the AAAA’s ebiz for media continues to make significant progress in encouraging the industry to adopt e-business processes. About AAAA The AMERICAN ASSOCIATION of ADVERTISING AGENCIES is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org. About Ayuda Media Systems Ayuda Media Systems is a leading software vendor to the out-of-home (OOH) advertising industry. Its flagship product, BMS.net (Billboard Management System.NET) is the most advanced system to date for OOH operators. BMS.net consists of multiple Microsoft .NET smart client applications that consume centralized business logic over the Internet exposed as Web services. Smart client applications exist for inventory management, charting, mapping, operations, copy management, proof of performance, invoicing, lease payout, GL integration and proposal generation. Ayuda was founded in August 2003 by ex-Microsoft Research employees with the mission of improving the way OOH media is managed and sold. About Donovan Data Systems Donovan Data Systems (DDS) is the leading systems and software provider to the advertising industry. It offers an exceptional range of business solutions that brings operating efficiencies to its clients in media agencies and marketing services companies. Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. The DDS head office and data center is located in New York. The company has 14 offices in North America and Europe. About eMediaTRADE eMediaTRADE is a privately held technology service company near Atlanta, Georgia, providing electronic document solutions to enable e-commerce between media partners. eMediaTRADE’s unique software solution, Media eXchange Desk (MXD), streamlines and economizes the transactions associated with the purchase and reconciliation of media buys. MXD simplifies EDI techniques by providing in-network translation, valuemapping, validation, and archiving of electronic documents. Clients include Arbitron, Wicks Broadcast Solutions, TelAmerica Media, Thompson Everett, CTV Media, The Hotel Network, and Cinema Screen Media among numerous other cable, broadcast television, and radio stations, as well as over 900 agencies. Visit www.eMediaTRADE.com for more information. About Harris Corporation Harris Broadcast Communications Division is one of four divisions within Harris Corporation, an international communications equipment company focused on providing assured communications™ services for government and commercial customers in more than 150 countries. One of the world's leading suppliers of broadcast technology, Harris Broadcast Communications Division offers a full range of solutions that support the digital delivery, automation and management of audio, video and data. Harris is a leading provider of software solutions for advertising, rep, media management (traffic, billing and scheduling), broadband, digital asset management, and automation for workflow management. About Spot Buy Spot Spot Buy Spot delivers technology solutions to media companies including media rep firms, media sellers, agencies and buying services. SBS helps its clients define best business practices, makes the most of existing media software solutions, and drives its clients’ business forward with innovative and advanced solutions. The company has extensive experience in designing and building complete media systems that support etransactions between buy-side and sales-side trading partners. Additionally, Spot Buy Spot has been an integral participant in industry initiatives and has developed official solutions for these initiatives including electronic ordering and invoicing services across cable, radio and broadcast television. Learn more about Spot Buy Spot at www.spotbuyspot.com. About VCI As the industry’s most successful sales, traffic and accounting partner, VCI Solutions delivers media revenue solutions that allow professionals working in broadcast and cable networks better anticipate change and more efficiently manage their business in a rapidly evolving marketplace. With more than 310 customers in North America, we have become a trusted and reliable traffic solution. With over 20 years of experience in the industry, VCI products and services help our customers improve the management of all key functions to maximize their revenue. Our products also help facilitate future channel and revenue stream expansion, through utilizing a flexible system that matches our customer’s workflow and needs. VCI has established itself as a market leader, as well as being one of the fastest growing companies in our marketplace. By choosing us as a business partner, our customers feel safe knowing that they will benefit from our industry leadership and understanding, our history of continual innovation and development, and our thoroughly tested and reliable technology. About Vio Worldwide Vio Worldwide provides solutions to streamline digital supply chains. Thousands of customers around the world depend on Vio: advertisers and their suppliers for automating ad creation, proofing and fulfilment; and publishers for automating their ad checking and reception. The tools to achieve this include: customer-facing service portals; automated ad and page composition; digital asset management; automated, remote preflighting solutions; colormanaged soft proofing; standards-based integration of business and production systems, including insertion management and booking reconciliation; securely managed, tracked and automated online delivery; innovative network design and outsourced 24/7 network management. With offices in the U.S., U.K., Israel and France and operating globally, Vio Worldwide is part of Leo Capital plc, a UK-based quoted company with around $400 million in assets. Vio Worldwide leads the way in technology standards, participating in XML standards-setting bodies for JDF, AdsML and ebiz for media.
New York’s #1 Outdoor Advertising Company to Deliver Real-Time POP Nationwide New York, NY – May 15, 2006 - Van Wagner, the dominant outdoor advertising company in NYC, has selected Ayuda Media Systems’ revolutionary BMS.net™ Proof Of Performance platform to deliver online, real-time, interactive Proof Of Performance to its customers nationwide. Building upon the success of Van Wagner Aerial Media’s recent POP launch, Van Wagner has decided to rollout the BMS.net™ Proof Of Performance platform nationwide for its Outdoor division as well. Van Wagner’s customers will be able to retrieve up-to-the-minute completion information for all of their outdoor and aerial campaigns via a secure, online Proof Of Performance website that includes interactive maps, photos, and real-time posting details. “This agreement is a result of the outstanding business relationship we have built with Van Wagner and serves as a testament to Ayuda’s dedication to providing superior client services to all our customers,” says Andreas Soupliotis, President & CEO of Ayuda Media Systems. “We are delighted to have Van Wagner on board with our POP platform, and look forward to strengthening the relationship even further in the future.” About Van Wagner Outdoor Since posting its first imprint in Times Square in the 1970s, Van Wagner Communications has been recognized as one of the most innovative industry leaders in the development of outdoor advertising. Van Wagner Outdoor, a subsidiary of Van Wagner Communications, offers prominent signage across diverse formats in major metropolitan areas. They are the market leader in New York City (large format and street furniture), hold leading positions in Los Angeles and Washington, DC, and have a significant (and fast growing) presence in Boston, Chicago, Miami, San Francisco, and Toronto, Canada. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com
The Nation’s Largest Aerial Advertising Business Is Now Delivering Real-Time, Online POP New York, NY – April 10, 2006 - Van Wagner Aerial Media, the largest banner-towing, aerial advertising business in the United States, today announced the launch of BMS.net™ Aerial Proof Of Performance enabling Van Wagner to provide precise, timely proof-of-performance reporting that their customers can track from desktop computers in real time. Ayuda’s BMS.net™ Aerial POP platform helps Van Wagner ensure programs run as planned by integrating with state-of-the-art GPS devices equipped on their entire aerial fleet to monitor campaigns. The platform draws upon the GPS technology installed in every Van Wagner plane to provide interactive satellite mapping, geo-coded time stamps and business targeting data overlaying the flight path and also integrates directly with back-end routing and invoicing systems. Andreas Soupliotis, President & CEO of Ayuda Media Systems, says, “This marks a great milestone for Ayuda – we are incredibly proud that such an innovative company as Van Wagner has implemented our Proof Of Performance platform. We are delighted to be doing business with one of the nation’s premier outdoor advertising companies and look forward to a fruitful business relationship with Van Wagner.” About Van Wagner Aerial Media Van Wagner Aerial Media, LLC, a subsidiary of Van Wagner Communications, LLC, provides orchestrated and key market aerial coverage across the United States since 1946. Van Wagner has made significant investments to develop unsurpassed operations, maintenance, systems and tools to bring a greater level of control and responsiveness to the skies. They employ their own pilots, own and operate a nationwide fleet of fully insured planes, and equip their fleet with proprietary tools including GPS devices to monitor campaigns in real time. Van Wagner Aerial Media’s custom networks – including Cities, Beaches, NFL, NCAA Football, & NASCAR – provide comprehensive coverage or a targeted presence reaching virtually any audience. About Ayuda Media Systems Ayuda is the developer of BMS.net (“Billboard Management System.NET”), the world’s most sophisticated, complete, software platform for OOH vendors. Built on recent web-based standards, BMS.net includes functionality such as proof-of-performance, proposal generation, inventory management, charting & trafficking, mapping, invoicing, lease payouts, and financial reporting. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the OOH industry with modern tools that makes OOH easier to manage and buy. For further information, please contact: Andreas Soupliotis, President and CEO, Ayuda Media Systems Toll Free: 1-866-552-9924 andsoup@ayudasystems.com