The nation’s most innovative shopping mall media network selects Ayuda’s comprehensive media operations platform
By Daniel Fleischer, Las Vegas, NV
Mar 7, 2012
enVu, the leading out-of-home (OOH) interactive media company, today announced it selected Ayuda Media Systems to manage its inventory and media sales operations. Ayuda will provide its Splash™ and Juice™ software applications, which together offer a comprehensive, integrated solution that consolidates core media business functions—providing enVu the tools needed to efficiently manage its entire media sales and inventory operations from a single, unified platform. enVu’s latest OOH product that will utilize Ayuda’s software is enSpire.
Strategically located in the most heavily trafficked areas of 135 shopping malls in the United States, enVu’s enSpire network enhances consumer experience with gestural technology that allows consumers to interact with advertisements projected onto the floor. The immersive, gestural technology is programmed to respond when a consumer comes in contact with the platform, detecting shadows and creating interactions. enSpire heightens consumer recall through direct media interaction, captivating audiences unlike any other “touch” medium. Through responsive and real-time mobile device interaction, consumers can connect to social media networks via the enSpire platform. Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist digital networks in achieving the same level of efficiency in managing their entire operations from a single system.
Specifically, Ayuda’s Splash™ and Juice™ software applications will provide enVu with functions from pre-sales pipeline management, to billing, invoicing, and proof-of-play. Ayuda’s platform will seamlessly integrate with enSpire’s interactive technology and content management software ActiVia for Media, allowing for a single point of control in which sales staff can manage leads, check digital avails, and send media proposals.
“enSpire has revolutionized advertising in digital out-of-home (DOOH)—engaging consumers like never before and helping brands capture and increase market share. With its combination of gesture-based technology and floor projection capabilities, the enSpire platform is able to create a somatic moment for consumers—generating an emotional bookmark that they will remember,” states Benjamin Mathieu, enVu’s CEO. “Ayuda’s ability to integrate their Splash CMS with our gestural technology provides us with the key benefit of being able to manage our inventory on the same software that sales staff can check avails and manage their pipeline activity and proposals. There is great efficiency to be garnered from such a system, and we are excited about moving forward with Ayuda’s leading software solutions.” Andreas Soupliotis, Ayuda’s CEO, states: “We are so proud to be working with enVu, whom we believe provides a truly unique and immersive experience to the consumer. Innovation is, after all, what has led to Ayuda becoming the media operations platform of choice for some of the world’s most prominent OOH networks over the last decade. We have experienced enSpire’s appeal for ourselves in our local malls, and are delighted to be given the honor of providing a platform that will enable enVu to drive operational costs down as they continue to grow.”
enVu, a wholly-owned subsidiary of STRATACACHE, is an industry-leading media company based in New York City. Leveraging interactivity, mobile applications and social media networks in digital out-of-home (DOOH), enVu provides advertisers and brands with immersive experiences to target audiences, engage consumers and influence purchase decisions. With an existing viewership of 1.5 billion consumers per year, by 2013 enVu will reach five billion annual viewers in the top 20 designated market areas (DMAs). For more information about enVu, visit www.envu.com, follow us on Twitter @enSpireWithenVu, “Like” us on Facebook or connect with us on LinkedIn.
Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com
Director of Business Development
Ayuda Media Systems
+1 (514) 845-0824