Leading Australian out-of-home advertising company selects Ayuda’s ERP software platform to run all ad operations, including static and digital signage
By Kat Silberstein, Stockholm, Sweden
Jun 7, 2017
Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2017 annual FEPE congress that Adshel, one of Australia’s largest out-of-home advertising companies, has selected Ayuda’s software to power all media workflows including sales, operations, finance, digital scheduling, data-driven digital ad serving and customer-facing enablement tools.
Adshel’s network of more than 22,000 advertising touchpoints, reaching 92% of Australians 68 times a fortnight, will be fueled by the complete Ayuda Platform. Adshel has already transitioned all of its 3500+ digital touchpoints to Ayuda’s CMS and player.
Chris Hunt, Adshel’s Chief Operating Officer, commented: “The partnership with Ayuda underscores our commitment to providing the most innovative technology-driven offerings to our customers. We chose Ayuda for the ability to effectively manage all our classic and digital formats on a single consolidated platform. This will provide our sales, operations, and back-office staff real-time and transparent access to business-critical data and workflows.”
Only a few months since the partnership officially began, Adshel’s 3500+ digital touchpoints are already being powered by Ayuda’s digital CMS and player. Adshel’s Adsmart customer-facing content management system is being migrated to be powered by Ayuda’s client-enablement technology, which will allow advertisers to schedule their own creative and respond to a variety of external triggers. Over the coming months, Adshel will continue to consolidate many internal and customer-facing technology tools onto Ayuda’s holistic data-driven platform.
Adshel will be using Ayuda’s enterprise resource planning platform for ad serving, sales proposal generation, real-time availability media planning, inventory management, billing and lease automation. This consolidation is a core component of Adshel’s business transformation project which will deliver market leading innovation to the Australian and New Zealand advertising community and revolutionise how out-of-home is planned and traded.
Daniel Fleischer, Ayuda’ Global VP of Business Development shared: “I’m thrilled and honored at Adshel’s decision to select Ayuda as the single consolidated software platform that will run the core of their advertising operations. Adshel is the perfect partner for Ayuda’s rapidly growing APAC business, in that both companies engender not only a deep culture of innovation, but a shared vision for the future of OOH advertising. This partnership with one of Australia’s largest, forward thinking, and technologically envelope-pushing advertising companies will deliver pioneering offerings to the Australian out-of-home community.” Chris Hunt concludes: “
Ayuda is recognised as a market leader and innovator in out-of-home business management software, and is therefore the partner of choice to help us propel our business as we grow for years to come. We welcome Ayuda’s experience and vision as a world-class, global ad tech company.”
Ayuda is an ad tech company specializing in OOH. The Ayuda Platform is used globally by some of the largest OOH companies in the world to manage day-to-day operations. It includes an ERP specially built for OOH, a digital signage platform, and a programmatic ad-tech stack that enables OOH media companies to tap into new digital revenue streams. Ayuda is a proud member of the iAB, DPAA, OAAA and FEPE. For more information about Ayuda, visit www.ayudasystems.com
As a leading out-of-home media company, Adshel allows advertisers to connect, engage and influence commuters where they work, live, shop and play across Australia and New Zealand. Adshel is wholly owned by HT&E and is now one of the most recognised names in street furniture and a key player in the out-of-home media market reaching 92% of Australia 68 times a fortnight. Looking ahead, Adshel will continue to lead the market in innovation and insights with an ongoing digital expansion across Australia and New Zealand coupled with data and geo-targeting solutions, offering advertisers new ways to reach, engage and impact their audience. For more information, visit www.adshel.com.au
Ayuda Media Systems
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