Ayuda Announces Successful Delivery of Web Services Infrastructure for TAB’s New “Eyes On” Audience Measurement System

Web Services initiative will enable the proliferation of “Eyes On” data to advertisers, agencies and vendors

Joe Cotugno, New York, NY

Mar 16, 2009

Ayuda Media Systems announced today the successful deployment of the to the Traffic Audit Bureau for Media Measurement. This deployment is the result of a three month effort by Ayuda and will allow TAB members to retrieve Eyes On demographic audience data for outdoor advertising in over 200 markets via industry-standard Web Services or through a dedicated Web application.

The Eyes On Audience Delivery System (accessible from http://www.eyesonratings.com) is the culmination of TAB’s master plan to provide a revolutionary new outdoor media measurement system that, for the first time in the advertising industry, delivers actual ad exposure counts. The TAB’s Board of Directors voted to award the contract to Ayuda following an RFP process involving multiple out-of-home software vendors.

François de Gaspé Beaubien, Executive Chairman of Ayuda Media Systems commented on the TAB’s decision: “We are delighted to have been chosen by the TAB as partners in their initiative to establish Eyes On as the lingua franca of outdoor media measurement.” The decision ended an intensive search to identify the optimal out-of-home software vendor that could deliver a rich Web services platform in a strict timeframe. In awarding the project to Ayuda, the TAB Technical Committee found their proposal to be the strongest and the team highly qualified to execute the project.Industry Standard Web Services Technology.

The project undertaken by Ayuda entailed the design, development, and deployment of a comprehensive Web Services-based audience measurement delivery infrastructure. The Eyes On Web Services are a collection of programmable Web Services hosted by the TAB and designed to enable TAB members to integrate Eyes On demographics ratings into their web sites and software applications. The TAB believes that the use of Web Services as a delivery mechanism will increase the adoption of Eyes On within the outdoor industry as it will allow 3rd-party integrators to incorporate Eyes On data more easily.

The TAB also mandated Ayuda to develop a Web-based application that offers members the ability to retrieve and download Eyes On data. The Web-based data delivery tool is primarily aimed at the TAB’s smaller members that might not have an MIS department to connect to Eyes On data via Web services.


Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose primary mission is to provide accurate audience measurements for out of home media in the United States. Run by a tripartite board comprised of advertisers, agencies and media companies, the TAB acts as an independent industry organization in accordance with guidelines established by its Board of Directors. The TAB officially released 2010 EYES ON Ratings as the currency for buying and selling OOH media in November, 2009. For more information about TAB’s EYES ON Ratings, visit: www.eyesonratings.com


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200