Ayuda Introduces Newest Version of Juice™ Powered by Cerebro™ and DPb impressions methodologies

Ayuda Media Systems delivers world’s first proposal generation tool that simultaneously optimizes over any custom audience data and geographical constraints, and ties into live avails

By Daniel Fleischer, New York, NY

Oct 22, 2013

Ayuda Media Systems (“Ayuda”), makers of the world’s most sophisticated software platform for digital and traditional OOH networks, has today introduced the latest update of its Juice™ product (the sales portion of the Ayuda Platform). The update now enables Juice™ to create proposals that optimize over audience data provided by any custom impressions counting and reporting methodology, while optimizing over geographic constraints and custom business rules. While Ayuda launched Cerebro™ earlier this year, until now it was only available to outdoor operators who use audited data provided by TAB in the USA, and Route in the UK. Now that Cerebro™ has been expanded with the ability to ingest any audience data calculated by any custom impressions reporting methodology, Juice™ powered by Cerebro™ is finally available to DPb networks.

Juice™ is the sales component of the Ayuda Platform that consists of a CRM, avails checker, and proposal generator. It generates proposals and plans on either a location basis, or audience goal basis. The DPb enabled version of Juice™ powered by Cerebro™ is now available to all DPb networks who may use their own audience data and calculation methodologies directly in the plan optimization engine. Daniel Fleischer, Ayuda’s VP Business Development, states: “Cerebro™ has received widespread interest and recognition by the outdoor community in the past half year since its release.

Now, we are excited to be able to offer DPb networks the ability to create plans and proposals based on their real-time avails, using whatever impressions reporting methodology is employed by the individual network. Juice™, an HTML5 browser based application, lets any DPb media account executive view avails in real-time from their mobile devices, and then create proposals on available inventory based on the audience goals required for the buy. This new version of Juice™ powered by Cerebro™ is now flexible enough to adapt to the audience measurement methodology of any Digital Place-based network, which means we can provide optimized proposals based on audience goals and real avails to absolutely any DPb network in the world.” Juice™ powered by Cerebro™ for DPb networks will be on demonstration at the DPAA Video Everywhere summit.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com


Daniel Fleischer
Vice President of Business Development
Ayuda Media Systems
+1 (514) 845-0824