Ayuda Shifts Media ERP Platform To Microsoft’s Azure Cloud

Leading OOH/Digital OOH media management platform adds uncompromising agility and efficiency for clients through cloud computing; strengthens service levels and security

By Joe Cotugno, Las Vegas, NV

Feb 24, 2011

Ayuda Media Systems is giving media industry clients even more agility and efficiency to meet their shifting business demands by moving its Enterprise Resource Planning service to Microsoft’s Windows Azure cloud computing platform. Announced at this week’s Digital Signage Expo trade show in Las Vegas, the move to Azure allows Ayuda and its Out Of Home and Digital Out Of Home media clients around the globe to make on-demand changes in computer processing and data storage requirements using simple, web-based controls. “We’ve run our own cloud service up until now and it has served us well, but moving to Azure gives us an incredible amount of flexibility in how we work with our customer,” says Andreas Soupliotis, President and CEO of Ayuda. “If we have a client contact us and say, ‘We need more CPU power’, we can literally go into the Azure control console online and add more horsepower with just a couple of clicks.”

Azure gives Montreal-based Ayuda instant scalability to meet any client demands for short-term, large-volume computing or batch processing. Microsoft’s global server farm footprint also markedly strengthens Ayuda’s service level and disaster recovery position.

“Prospective customers challenge us on issues like redundancy and recovery processes, and while we’ve always had a good scheme in place, Azure makes us bulletproof,” explains Soupliotis. Ayuda has redesigned and fully tested its applications to call into and interact with the Azure platform. Digital Out Of Home media network operators can find out more about Ayuda’s cloud capabilities this week at the DSE 2011 trade show in Las Vegas, Feb. 23-24. Ayuda has an exhibit hall booth (# 1829), where it will be demonstrating its Splash™ ERP platform.

Splash™ is a comprehensive media management system for Digital OOH networks that includes asset management, granular scheduling and targeting, dynamic and static loop templates, peer-to-peer content distribution, and network monitoring. Splash™ ties in seamlessly with Ayuda’s BMS software suite, which includes modules for billing and invoicing, leasing, mapping, proof of performance, and reporting. Ayuda executives will also be available to discuss the recently announced OpenSplash™, a free, multi-platform open source media player that can be driven by any digital signage/DOOH content management and scheduling system.


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200