Cemusa Chooses Ayuda Platform for European OOH business

Cemusa chooses Ayuda Platform to Streamline and Increase Efficiencies

By Andreas Soupliotis, Milano, Italy

Jun 13, 2012

At the 53rd FEPE Congress today, Ayuda Media Systems and Cemusa, leading international street furniture company headquartered in Spain, announced that Cemusa has chosen Ayuda’s comprehensive Platform to consolidate and streamline its business workflow across its European businesses. The initial elements of the extensive Ayuda Platform selected by Cemusa will, for the first time, enable Cemusa to fully manage their inventory, sales, charting and operations in BMS™, as well as invoicing, on one Platform. Cemusa’s clients will track the performance of their campaigns online on the Cemusa website using Ayuda’s Proof of Performance product, part of the Impress™ suite.

Cemusa’s sales team will be empowered with a customised CRM product, Juice™, designed specifically for the OOH market and fully integrated with their sales platform. Cemusa’s Executives will be able to monitor, forecast and deep dive into their business data using Ayuda’s Business Intelligence platform.

“Cemusa had been searching for a suitable partner with whom we could establish a long term relationship to enable future growth,” said Eric Marotel, CEO at Cemusa, further remarking that “Cemusa’s Management Team was impressed by Ayuda from their first meeting, commenting on their deep understanding of the OOH market and their robust, comprehensive and technologically advanced Platform”. Eric went on to say “Cemusa are delighted to announce that we will be using Ayuda’s platform to manage our entire business workflow from end to end, providing business benefits and an increased added value to our relationship with customers.” “Cemusa will enjoy many benefits working with Ayuda and by choosing our BMS Platform, Proof of Posting and Juice, they will be able to remove duplicate effort, reduce risk and run a leaner, more efficient operation which will have huge benefits, not only internally within Cemusa but for their clients too.”

Andreas Soupliotis, Ayuda Media Systems’ CEO, was keen to add. “For instance, Cemusa has always been keen to offer flexible posting, with weekly posting cycles, so the adoption of Ayuda’s BMS platform and the ability to show their clients that Cemusa have delivered their campaigns using Ayuda’s Proof of Posting portal on the Cemusa website will demonstrate Cemusa’s commitment to the highest of operational standards.” Having provided comprehensive media workflow management software to some of the world’s largest OOH networks for almost a decade, Ayuda is well positioned to assist Cemusa achieve the same level of efficiency, managing their entire operations from a single system.


Cemusa is a leading international outdoor company specializing in street furniture. Cemusa operates in more than 160 cities and is present in 13 countries in Europe, North, Central and South America. Large cities such as New York, Madrid, Rio de Janeiro, Barcelona, Boston, Lisbon, Bologna and Brasilia showcase CEMUSA’s urban furniture designs, which are produced in cooperation with architects and designers of recognized worldwide prestige. The most recently innovation is Cemusa Tec, a new division that will design the future of OOH advertising through the efficient implementation of technological and innovative solutions. Cemusa is a subsidiary of Fomento de Construcciones y Contratas (FCC), a leading Spanish diversified industrial construction and urban services group which has been providing services to municipalities and institutions for over 100 years. FCC has more than 93,000 employees and a 2011 turnover of $11,8 billion. For more information, please visit www.cemusa.com


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.


Andreas Soupliotis
Ayuda Media Systems
+1 (514) 845-0824 x100