Eye Chooses Ayuda Platform for Worldwide Operations

Eye Corp Selects Ayuda Platform to Streamline and Support Continued Growth

By Joe Cotugno, Milano, Italy

Jun 12, 2012

At the 53rd FEPE Congress today, Ayuda Media Systems announced that leading Out-of-Home media operator, EYE Corp, has selected Ayuda’s comprehensive Platform to manage its entire business spanning three continents. The Ayuda Platform consists of multiple integrated products for OOH advertising operators: Juice™ (sales tools for CRM, availability checking, and instant proposal generation), BMS™ (for scheduling, operations, and inventory management), Finance (for invoicing and leasing) and POP (for proof of performance). The worldwide rollout of the Ayuda Platform builds on EYE’s existing use of Ayuda’s POP functionality, currently available from the EYE website and marketed as “Eye Proof”. EYE, whose OOH offerings span multiple networks – including retail, airport, university, and roadside – in five countries, had been searching for an integrated platform to efficiently run their entire operations, as well as automate core media business functions. Selecting a proven platform like Ayuda’s was imperative to help streamline operational processes, and enable growth.

“Our existing systems are being strained with our current processes, let alone support our anticipated growth. Over the last few years, we have evaluated multiple products to help us streamline operations and manage our sales processes,” says Gerry Thorley, CEO at EYE. “Ayuda’s is the only platform that has demonstrated it can handle all of the various facets of running a multi-national OOH company. The Ayuda Platform will provide us with a single-vendor, integrated solution that will enable us to efficiently streamline the way we run our entire business. EYE will benefit tremendously from the full workflow functionality available in the Ayuda Platform.” Having provided comprehensive media management software to some of the world’s largest OOH companies for almost a decade, Ayuda is perfectly positioned to assist EYE in achieving the levels of efficiency they require to fuel future growth. Specifically, the Ayuda Platform will provide EYE with functions from sales & pipeline management in Juice™, to scheduling & operations in BMS™, to billing & invoicing in Finance, and online proof of performance in POP.

“From our first deployment of POP to EYE in the US over 4 years ago, Ayuda has been working closely with EYE to understand how they could leverage more of the Ayuda Platform,” recalls Andreas Soupliotis, President & CEO of Ayuda. “Over the years, we have built a solid relationship with EYE, and have spent countless months analyzing their business processes and workflows to help understand how EYE could benefit from migrating from multiple legacy systems to a single, consolidated platform. We are pleased that the end result is EYE’s decision to migrate their entire business onto the Ayuda Platform for their worldwide operations.”


EYE Corp Media is the out-of-home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. EYE uses multiple media platforms, from backlit posters and high-definition digital screens to mobile and experiential marketing, to deliver advertising to consumers in malls, commuter stations and bars. With a focus in the top 20 DMAs, EYE helps advertisers target key markets on a national, regional or hyper-local scale and activate consumers where and when they are most receptive to branding and sales messages. Visit us at www.eyecorpmedia.com


Ayuda Media Systems (Ayuda) has been providing the D/OOH industry with the world’s most sophisticated media management platform for over 10 years. As the developers of the Ayuda Platform (which notably includes Juice™, Splash™, BMS™, Zest™ Rewind™, Cerebro™, and now, Alto™), Ayuda’s products have invoiced over two billion dollars in OOH billing and provided media management functions for more than 500,000 advertising faces globally. The Ayuda Platform is cloud-based, and includes functionality for D/OOH networks such as avails and proposal generation, invoicing, lease payouts, financial reporting, inventory management, scheduling, content management, mapping, network monitoring, business intelligence, a free software player, real-time annotated proof of play, and the world’s only D/OOH vendor focused CRM. Ayuda was founded in 2003 by ex-Microsoft employees with the mission of empowering the D/OOH industry with state-of-the-art tools that make D/OOH easier to manage and buy. In November 2012, Microsoft presented Ayuda’s Splash™ product with the highly coveted Windows Azure Application – Partner of the Year Award for its use of the Microsoft Azure Cloud. For more information about Ayuda, visit www.ayudasystems.com.


Joe Cotugno
Partner, Senior Vice President of Global Client Services
Ayuda Media Systems
+1 (514) 845-0824 x200